Deliver Your Message With the Precision and Scale to Drive Meaningful Results
There is no reason to throw your well-constructed brand creative at the wall to see if it sticks. In a sea of people with myriad backgrounds and interests, you can connect with the consumers who matter most to your business, through Yahoo! Audience Targeting Solutions.
Yahoo! Audience Targeting Solutions combines Yahoo!’s massive scale with its advanced technology that uses consumer data from Yahoo!, our advertisers, and our partners. Yahoo! targeting data and insights are drawn from more than 150 million addressable consumers as well as from a wealth of Search data (more than 300 million daily searches).
The Yahoo! Difference
A pioneer and leader in online targeting, Yahoo! delivers:
- Proven Solutions: Whether you’re aiming to boost awareness or ramp up sales, our solutions enable you to reach specific audiences throughout the entire purchase funnel to support your brand and performance goals.
- Unmatched Data: Data powers our targeting solutions. Yahoo! uses our vast user data -- often in conjunction with your internal data and offline data from our partners -- to zero in on the people you want to reach most. We collect terabytes and terabytes of data daily, and we have the right data to power persistent relationships with more than 150 million addressable consumers engaging with your ads.
- A Brand-and-Privacy-Friendly Ad Environment: Yahoo! is committed to upholding the highest standards in terms of the content we provide. Our top properties regularly rank number one in their online categories. Not only does this help ensure that our visitors come back to our sites again and again, but it also drives meaningful results for your advertising. We strongly believe in being transparent about our data collection and use practices and providing consumers with control, as evidenced through privacy tools like AdChoices and Ad Interest Manager.
Yahoo! Targeting Solutions Gives You a Broad Range of Options
Yahoo! Audience Targeting Solutions can be combined to help you achieve your branding and performance goals across PC and mobile screens. Our innovative targeting solutions find audiences based on:
- Life stage
- Purchase intent
- Offline purchases
- Site visitors
- Existing customer file
How and Where to Use Yahoo! Audience Targeting Solutions
Yahoo! is leading the way and breaking ground when it comes to innovative, ultragranular targeting solutions that get your message to the qualified audience you want to engage. For details, contact us or your Yahoo! Sales rep.