Ads Personalized to Each Individual
If a 35-year-old mother sees an ad for a sports car, she may glaze over. But show her an ad about healthful eating, child care, or an anti-aging cream, and likely you'll nab her attention.
That's what Yahoo! Smart Ads can do for your business: Optimize each ad for each user -- right down to hyper-targeted local offers -- so that you can drive your objectives, from awareness to conversion. Yahoo!’s deep understanding of its audience powered by the Smart Ads technology delivers the right messages and products to the right audience at the right time.
Real-Time Relevance Through Science
Powered by Yahoo! user data, the cutting-edge, dynamic Smart Ads technology enables you to:
- Personalize offers, products, store locations, images, and messages across the Yahoo! network to consumers according to their personal attributes, past behavior, expressed interests, and more.
- Bring product and offer information into your ads without additional technical resources.
- Set up your own data feed (optional).
Combined with Yahoo!’s effective targeting solutions and unsurpassed internal and third-party data, Smart Ads deliver unmatched customization and give you the ability to adjust your messaging in real time.
Smart Ads Give You a Broad Creative Canvas on Yahoo! Properties
Smart Ads come in a wide variety of fresh formats, so you can be as creative online as offline. Smart Ads:
- Use your creative assets and specified ad variables.
- Automatically optimize your campaign against thousands of discrete executions without sacrificing creative control or adding work.
- Leverage Yahoo!’s innovative ad formats to showcase your personalized message or offer in a rich and engaging context.
- Run on Yahoo!’s premium display inventory or across Yahoo! Network Plus, offering you access to one of the largest and most engaged audiences on the Web in one single buy.
See Smart Ads demos.
Download product sheets for two new offerings: Smart Ads for Video and Smart Ads for Homepage.
Product sheet: Download .pdf | Email
Related products: rich media, display solutions, Yahoo! My Display Ads
Get ad specs | See the demo
