Better promote specific pages on your site and increase customer engagement with Sitelink Extensions – available on Yahoo and Bing search pages. During our pilot phase of Sitelink Extensions, our advertisers experienced an average increased click-through rate of 15-25% compared to a standard search ad without Sitelink Extensions.*
Sitelink Extensions provides you with:
- Higher Click-Through Rates Across Verticals: Advertisers experience an increased click-through rate for Sitelink Extensions when compared to a standard search ad:
Vertical Average Click-Through Rate
Autos 15-25% Careers and Education 15-25% CPG 20-30% Financial Services and Insurance 20-30% Health and Wellness 15-25% Professional Services 15-25% Retail 15-25% Technology 15-25% Telecom and Web Services 20-30% Travel and Transportation 25-35%
*Based on internal data, January 2013
- Easy Setup and Campaign Management: Simply click on the new Ad Extensions tab in your account to get started. You can also import your Sitelink Extensions campaigns through our Import from Google feature. In addition to the Bing Ads user interface, you can create and manage your campaigns through the Bing Ads Editor and the Bing Ads API.
- Detailed Reporting: Use our Ad Extensions reports specific for your Sitelink Extensions campaigns – Ad Extensions by Keyword report, Ad Extensions by Ad report, and Ad Extensions Details. You can also view your performance metrics in the Campaigns grid.
Getting Started and Best Practices
For more information about how you can enhance your search advertising performance with Sitelink Extensions, contact us or your Yahoo Sales rep. We also encourage you to review our best practices to help you achieve a higher click-through rate with this search ad format, and check out these case studies: