Search Retargeting

Combine the performance of search with the reach of display

A great compliment to any search campaign, Search Retargeting is a targeting solution that enables you to extend your reach beyond the standard search engine results page (SERP) and deliver your message to prospects who have demonstrated interest or intent for your brand through a search query. 

Check out a recent case study.

With Yahoo! Search Retargeting, you can:

• Reach qualified audiences at scale: More than 300 million global searches¹ are conducted daily on Yahoo!, offering the scale you need to instantly retarget searchers at the time of their queries.
• Deliver maximum brand impact: Leverage our extensive creative canvas of display and video ad formats across screens.
• Reach new customers: Target customers who are searching for your products but aren’t yet familiar with your brand.

How Search Retargeting works:

1. Search Retargeting begins when a potential customer conducts a search for a particular product, for instance running shoes.
2. The search results for running shoes appear on the search engine results page (SERP).
3. Within seconds of the search, the searcher is qualified to receive your targeted display ads, quickly capitalizing on the searcher’s mindset and intent.

The Yahoo! Difference:

Instant Results:

• Real-time keyword-level reporting means immediate feedback.
• Reach your audiences and optimize campaigns in real-time to deliver improved results.

Superior Search Data:

• With a global audience of more than 706 million users, Yahoo!’s massive, high-quality search data is collected across Yahoo! properties (including Mobile) and from our other partner sites.

Easy Setup and Control:

• Extremely simple and quick campaign creation.
• Use your own list of custom keywords for targeting, or import your keywords from your existing search account.

Yahoo! offers two solutions for advertisers interested in Search Retargeting:

• Search Select helps you plan advertising campaigns easily via pre-built keyword categories that deliver performance and scale based on Yahoo!’s proprietary keyword expansion technologies. It's a turnkey solution to your existing online campaign.
• Custom Search Retargeting offers you more flexibility and control via advertiser-selected keywords. Search keywords can be grouped according to your custom taxonomy instead of publisher-defined behavioral targeting taxonomies. This creates an even more targeted ad for your audience.

Product sheet: .pdf | Email

Related products: Search Advertising, Mobile Search

Get Started Today

For more information about how you can enhance your search advertising with Search Retargeting, contact us or your Yahoo! Sales rep.

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