Experience the Unique Value of the Yahoo Bing Network
The Yahoo Bing Network is a must-buy for search advertisers looking to meet key performance objectives. Through the combined search advertising marketplace made up of Yahoo, Bing, and partner sites, the Yahoo Bing Network connects you to a high-value audience you cannot reach on other search engines.
In an effort to maximize your success, you can expect ongoing platform enhancements and strategic account teams that deliver the visibility and additional insights necessary to better connect you to our significant, distinct and high-value audience.
Reach Valuable Potential Customers
With just one account, you can reach up to 163 million searchers on the Yahoo Bing Network, which is 29% of the search market ― across PCs, tablets, and mobile.1
In addition to Yahoo and Bing search sites, the Yahoo Bing Network represents partner sites like Facebook, Amazon, Monster, WebMD, CNBC, Viacom and The Wall Street Journal Digital Network.
Effectively Connect with Engaged Customers
The search industry is reporting increased performance and volume on the Yahoo Bing Network:
- Marin analyzed its clients’ search ad performance on the Yahoo Bing Network from the second quarter of 2012 to the second quarter of 2013 and found that impression volume and click volume each grew 33% (Marin Software, Q2 2013)
- “With high quality inventory delivering strong conversion rates, the Yahoo Bing Network is a must-buy for marketers. The Yahoo Bing Network spend managed through Kenshoo has increased 27% year-over-year for the past three quarters“ (Kenshoo, June 2013)
- 35% increase in online sales and 44% increase in search ad impressions were seen in several key categories when RKG compared the first half of 2012 and the first half of 2013 (RKG, Digital Marketing Report, Q3 2013)
For more details on individual advertisers that have experienced the value of advertising on Yahoo Search and Bing, check out these case studies.
1comScore Core Search (custom), June 2013
Platform Updates, Tips and Tools
Enhancements to Bing Ads, our ad serving platform, are regularly released to increase advertising performance, productivity, or volume. Your Yahoo account representative will make sure you stay informed.
As part of our commitment to helping your campaigns succeed, we have gathered our experts’ insights into some of the platform’s best practices:
- Best Practices for Broad Match: Easily Increase your high quality click volume
- Optimize like a Pro with Quality Score: Use this vital tool to determine how and when to make campaign changes
We also encourage you to download these productivity tools:
- Bing Ads Editor – a desktop application that makes bulk campaign management easier.
- Bing Ads Intelligence – a powerful keyword research tool that works within Microsoft Excel
Whether you want search advertising alone or as part of an integrated campaign, Yahoo! can help you execute your media plan.
If your monthly search advertising budget is over $10,000, please call us at 866-747-7327, Mon.–Fri., 8 a.m. – 5 p.m. PT. If your monthly search advertising budget is under $10,000, please sign up directly through Bing Ads.