Advertise on Yahoo! Search, Bing, and Partner Sites
By advertising your business in search results on Yahoo! Search, Bing, and partner sites, you can be more visible to potential customers who search for your products and services. With just one account on Microsoft Advertising adCenter, the ad serving platform, you can reach up to 158 million searchers and almost 30% of the search market ― across PCs, tablets, and mobile.1
In partnership with Bing from Microsoft, Yahoo! continues to innovate in ad formats and monetization opportunities in search, bringing advertisers enhanced visibility, increased reach, and improved ROI.
Search advertising on Yahoo! Search and Bing:
- A proven solution for sending targeted leads to all types of businesses.
- Powerful; it places your ad on search results pages that are relevant to your business, helping you target customers who are searching for what you sell.
- Designed to maximize the return on your investment: You pay only when your ad is clicked.
- Focused on increasing the effectiveness and efficiency of your search campaigns.
Reach Valuable Potential Customers on Yahoo! Search, Bing, and Partner Sites
In the U.S., there are 49 million unique searchers using Yahoo! Search, Bing, and partners sites, who do not use Google from month to month.1 That’s 31% of the U.S. search population that you can only reach by advertising on Yahoo! Search and Bing.
Our audience is not only significant in size but also in online purchase activity. The searchers on Yahoo! and Microsoft sites are likely to:
- Spend 26% more than the average searcher1
- Spend 9% more than Google searchers in the U.S.1
Partnering for Advertiser Success
In partnership with Microsoft, Yahoo! continues to innovate in ad formats and monetization opportunities in search, bringing advertisers enhanced visibility, increased reach, and improved ROI.
- “Year over year, our clients have seen a 60% increase in impressions and a 43% increase in click volume [on Yahoo! Search & Bing]” – Marin U.S. Online Advertising Report, October — January 2012
- “Yahoo/Bing clicks are 14% more valuable than Google while also having 9% more ROI than Google” – Efficient Frontier, Global Q4 2011 Digital Marketing Performance Report
- “Yahoo! Search & Bing saw a 46.4% increase in spend YoY compared to Google’s less expansive 26.6% growth YoY” – Ignition One Global Online Advertising Report, Q1 2012
For more details on individual advertisers that have experienced the value of advertising on Yahoo! Search and Bing, check out these case studies.
1comScore Core Search (custom), February 2012
Microsoft adCenter Updates
Enhancements to adCenter are being released regularly to increase advertising performance, productivity, or volume. Follow our blog to learn about adCenter's most recent changes.
Reach More Potential Customers With Yahoo! Search, Bing, and Partner Sites
Whether you want just search advertising or want it to be part of an integrated campaign, Yahoo! can help you execute your media plan.
If your monthly search advertising budget is over $10,000, please call us at 866-747-7327, Mon.–Fri., 8 a.m. – 5 p.m. PT, and mention promo code US2762. If your monthly search advertising budget is under $10,000, please visit our partner site, Microsoft Advertising adCenter.
