Right Media Delivers Maximum Performance and Yield
Right Media from Yahoo! is the world’s trusted display advertising marketplace. Our premium, extensible technology provides media sellers the visibility and control necessary to maximize yield while driving engagement and return on ad spend for media buyers. Right Media provides marketplace liquidity at scale, with more than 300,000 active buyers and sellers, including Yahoo!, and more than 11 billion average daily impressions.
Right Media continues to deliver leading-edge innovations for seat holders, such as audience solutions, real-time bidding, safeguards, and extensible technology.
- Our audience management capabilities drive efficiency and performance by enabling the sharing, targeting, and monetization of audiences for media buyers and sellers at scale.
- Real-time bidding enables buyers to return a bid for an impression using their own bid valuation technology, and to place that bid into the exchange auction in real-time. Right Media gives sellers additional controls to help manage pricing, transparency, and sales conflict, such as buyer-specific reserve prices.
- Multiple trust and safety layers that leverage people, policies, and technologies give buyers and sellers protections and control, making Right Media a safer display marketplace.
- Safeguards include proprietary technology to help identify and eliminate suspect sites and traffic, automated testing and creative review, and human audits.
- Our extensible technology includes robust APIs and enhanced predictive optimization, complemented by technology from our partners for dynamic creative, measurement, and data.
Why Use Right Media?
With the market as fragmented as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one interface. Buyers need the ability to purchase only the impressions they want and to manage frequency across many supply sources. Sellers want to make the most of their inventory while managing channel conflict and ensuring brand safety.
Right Media provides the technology, tools, and services to help you adapt to the changing digital media landscape. We deliver a variety of options for members to work together to reach their target audiences and achieve campaign goals. All participants can realize benefits from the exchange, including:
- Access to global demand and supply at scale
- Flexible pricing including flat and dynamic CPM pricing
- Ad serving options that promote device integration, format innovation, and security
- Inventory management and visibility
- Access to external audience segments for enhanced targeting
- Comprehensive reporting to identify opportunities and improve performance
Right Media launched the first global exchange for premium digital advertising in 2005. Advertisers, agencies, publishers, network and technology providers all use the exchange for maximum performance and yield. For more information, visit Right Media. To work with Right Media, contact us.