Performance Ad Campaigns
Yahoo! offers the most innovative, artistic, and trusted digital advertising canvas in the industry. A wide range of rich-media formats -- including streaming, expanding, floating, surveying, and wrapping units -- can turn your creative concepts into attention-grabbing product showcases for targeting high-volume, qualified audiences.
Yahoo!'s innovative ad formats include:
- Content Mashup: Combines your articles, video, photo, and other content into an ad with your brand’s social-networking conversations.
- Digitorial: Presents your portable microsite within an ad -- seamlessly blending advertising and content -- and distributes it across the Yahoo! Network.
- Yahoo! Login Page Takeover: Has redefined the digital advertising canvas. Boasting big, bold images; the ability to include video, and an interactive option, it gives your message a unique opportunity to stand alone.
- OPA Pushdown, OPA XXL, and Custom Pullover: Ideal for expression beyond the limits of traditional ad sizes, for a message so important you want to be sure it’s not missed, or to outshine the competition.
- Video Traffic Driver: Engages online visitors with compelling video content (such as DIY tips related to your products and services) and drives potential customers to your stores with product offers and store locations.
- Deal Driver: Affords a controlled coupon offer, printable directly from your ad.
Especially for Mobile
Mobile campaigns have a variety of rich-media display options, including:
- Fixed placement banners
- Video, expandable, and takeovers
- Couponing and custom ad units
Yahoo! enables deep functionality within these ad units, including: Targeting options for video include:
- Social media integration
- Polls and data collection
- Lead capture and Click-to options, including Call, Video, and Text
Yahoo! enables advertisers to benefit from deep reporting that goes way beyond the click. Track mouse-over interactions, poll results, average number of panel interactions, time spent watching video, and much more. If you design it, Yahoo! can track it.
Related products: Smart Ads, display solutions, Yahoo! My Display Ads
Related sites: Yahoo! Homepage, Yahoo! Mail
How and Where to Use Rich Media
Rich-media ads can run on almost all Yahoo! sites. Select the sites you want to target. Yahoo! can help you be as creative online as you are offline. Contact us or a Yahoo! Sales rep.
Get ad specs | See a case study | See sample ads