Prominent placement. Eye-catching enhancements. An exclusive opportunity.
Search results aren’t just for text ads anymore. Using images, videos, multiple page links, and other interactive features, Rich Ads in Search create a more engaging experience for your prospective customers—and can help drive more of them to your website. These dynamic ads are the perfect complement to existing search ad campaigns. Rich Ads in Search average a 32% CTR and a 44% higher CTR when compared to a standard text ad.1
Rich Ads in Search go beyond traditional search advertising with:
- Unique Features: Create a stronger brand presence and increase user engagement with deep links, forms, images or videos, and more.
- Easy Setup in Microsoft adCenter: Use the Creative Asset Manager in adCenter to customize ad assets and select a template. You can also view detailed deep-link and image reporting to make optimization easier and more efficient.
- Exclusive and Prominent Placement: Ads are displayed exclusively in the top position on Yahoo! Search and Bing search results pages, which may help increase click-through rates on your brand terms.
1Internal Yahoo! and Microsoft Data, Q4 2011
Benefit from Increased Engagement
With Rich Ads in Search, many advertisers are seeing strong results. For example, the language-learning software company Rosetta Stone was able to quickly and cost-effectively build a powerful search-marketing campaign that leveraged embedded video and other features to grab the attention of users, demonstrate for them the advantages of the company’s language-learning software, and motivate many of them to click through and make a purchase. Rosetta Stone experienced a 400% click-through rate improvement over the company’s previous best-performing campaign. See the entire Rosetta Stone case study or learn how sports nutrition retailer GNC successfully utilized Rich Ads in Search to power a recent campaign.
Getting Started
For more information about how you can enhance your search advertising performance with Rich Ads in Search, check out this webinar. To get access to Rich Ads in Search today, contact us or your Yahoo! Sales rep.
