Yahoo!'s Retargeting Tools Fuel the Purchase Funnel
Yahoo!'s retargeting solutions drive awareness of your brand, and they drive conversions or actions right when the consumer is most likely to act. Use these retargeting tools to message prospects again when they have expressed interest in your products.
Yahoo!'s retargeting solutions:
- Increase your ability to show the right ad at the right time to the right person
- Give your online business an opportunity to re-engage with your target audience and improve conversion rates in numbers that can impact your business.
- Take numerous forms -- including site, search, creative, and personalized -- and drives consumers more quickly through the purchase funnel.
Yahoo!’s newest performance display solution -- personalized retargeting -- re-engages browsing visitors by dynamically generating ads personalized with products or services they recently viewed. Convert those browsers into purchasing customers, and pay only on clicks (cost-per-click), conversions (cost-per-action), or impressions (cost-per-impressions). Using personalized retargeting, you’ll tap into the massive scale of Yahoo! Network Plus, one of the largest audiences on the Web.
Search retargeting enables advertisers to target display ads based on a consumer’s recent search activity, combining the strength of search engine marketing with the customized display creative. Yahoo! continues to innovate in this area, marrying the science of search with the art of display in a scalable format.
Mix and Match Targeting Solutions for Increased Performance
And you can combine Yahoo! targeting solutions -- retargeting, demographic targeting, geographic targeting, behavioral targeting, Consumer Direct, among other targeting options -- to help you maximize the most qualified scale for your marketing objectives.
Product sheet: Download .pdf | Email
Related products: behavioral targeting, Consumer Direct
How and Where to Use Retargeting
Retargeting is a pixel-based technique that tags consumers according to specific criteria and helps advertisers engage them later. Take full advantage of these retargeting solutions:
- Site retargeting, to turn repeat visitors into repeat buyers using cookies and pixel placement
- Search retargeting, to target consumers based on their recent search activity
- Creative retargeting, to learn where users go after viewing your online ad
- Clicker retargeting, to re-engage consumers who previously clicked on your ad
- Reverse retargeting, to target users who haven’t yet been exposed to your ads
- Personalized retargeting, to target repeat site visitors with personalized ads
For supporting information about how retargeting can lift your business's performance, contact us or a Yahoo! Sales rep.
Product Overview
