Pre, Mid and Post-Roll Placements

Yahoo! Advertising Solutions Editorial – Wed, Sep 19, 2012 2:33 PM EDT

STANDARD PRE, MID AND POST-ROLL

10, 15 and 30 second durations
Plays before, between, or after content and enables user to click to advertiser site. IAB VAST compliant format for on and off network placement.

Advertiser Benefits

  • Extend online reach to complement offline advertising spend
  • Can repurpose existing TV video ad for online use
  • Provides targeting (audience) and insights (completion rates) unavailable with offline video


INTERACTIVE PRE, MID AND POST-ROLL


15 and 30 second durations
Customizable unit that includes call-to-action displayed over the video ad. The user can expand an interactive slate that brings up a ‘microsite’ experience to further explore additional content and click to site. IAB VPAID compliant. Turnkey solutions for CPG, Finance, Entertainment, Automotive, Retail, Health and other key verticals.

Advertiser Benefits

  • Great for showcasing rich content (e.g., image galleries, additional videos, consumer promotions, etc.)
  • Ad and expandable site exist within video player to retain user engagement
  • User has control to easily expand slate or resume viewing video ad


AD EXTENDER


Over 30 second durations
Enables longer durations of video advertising within a standard 15  or 30 second ad placement. IAB VPAID compliant.

Advertiser Benefits

  • Can use existing long-form ads (e.g., 60 second ad or movie trailer) without need to shorten it
  • Single image can be used for call-to-action overlay to view extended video
  • User has control to view extended ad or return back to content
  • Meaningful data to improve messaging based on users’ actions (whether they click to view or skip extended video)


BREAKOUT


15 and 30 second durations
A single rich media canvas whose size, dimension and placement outside the video player can be defined and synched creatively with the in-stream video ad.

Advertiser Benefits

  • Take-over experience attracts user’s attention
  • Large ad canvas offers compelling space for advertiser creative
  • User can continue watching the video ad and click to the advertiser site

Experience our interactive ad formats | Get ad specs


Product One-Sheets: Video Ad Formats | Ad Extender
Related products: Overlays
Related content: Yahoo! Screen

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