To help communicate its story, the marketers at the NYSE turned to Yahoo! Mobile, Media Contacts and its mobile creative agency, Mobext, for a solution that was simple, yet so thorough that it is positively elegant. Using Yahoo!’s unique behavioral targeting technology, NYSE was able to serve mobile ads to those most likely to engage, including:
- Venture capitalists
- Investment bankers
- Private equity professionals
- C-Suite executives
The smartphone campaign ran across Yahoo! Mobile and Yahoo! Mobile Finance, featuring creative that offered straightforward, highly directed calls-to-action.
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