Moms 25-54

There are 31.5 million moms online from age 25 to 54.  Yahoo! reaches 91% of these consumers every month. They value family time, and their online habits reflect that fact. They use the Internet for entertainment and to stay connected with friends and family. They gather information and search for great deals, while finding ways to keep their busy lives organized. Online moms are savvy shoppers.  Clothes, shoes, and accessories are strong categories for them.

Tips for Marketers

•    Engage online moms on entertainment, health, and local content.
•    Make busy moms feel productive while they’re online.
•    Offer deals to online moms, who are savvy shoppers.
•    Give moms opportunities to share special moments with the people they care about.

Where Moms 25-54 Spend Time on Yahoo!

Rank	Yahoo! Property	Avg. Time Spent (in hours)
1	Yahoo! Mail	3.88
2	Yahoo! Messenger (App)	3.02
3	Yahoo! Homepage	0.55
4	Yahoo! Games	0.43
5	Yahoo! Sports	0.30
6	Yahoo! News	0.23
7	My Yahoo!	0.23
8	Yahoo! Greetings	0.17
9	omg!	0.15
10	Flickr	0.15

^{Average time spent (hours). Source: comScore, July 2011}

Related sites: Yahoo! Music | omg! | Shine

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