Mobile Search

Advertising Extends to On-the-Go Devices via Yahoo! Search and Bing

Mobile search queries will eclipse desktop searches in 2013.¹ Mobile search is no longer coming on; its time has arrived.  Partner with Yahoo! Search and Bing to drive online sales or in-store business by leveraging the reach of Yahoo! Mobile.

Yahoo! Search and Bing mobile are available on all major mobile operating systems, including iOS, Android, Windows Phone 7, and Blackberry as well as dozens of mobile device manufactuers like Apple, Nokia, Samsung, and HTC.  With visibility across these major operating systems and device manufacturers, Yahoo! Search and Bing reach more than one third of mobile search users each month.

More than 50% of queries on Yahoo! Mobile now come from smartphones like the iPhone and Android devices. This creates new opportunities to help advertisers drive sales, including:

• OS, device, and tablet targeting
• App downloads
• Longer ad creative
• Yahoo! Mobile Click to Call

Creating search campaigns that reach smartphones and tablets is easy.  The default setting for Microsoft adCenter campaigns targets all devices, including PC, smartphones, and tablets.

¹_{2013, The year mobile queries will eclipse desktop searches, Mobile Matters: The Next Frontier for Advertisers, December 7, 2011}