Reach more searchers on smartphones and tablets
With the Yahoo Bing Network, you can easily reach our growing number of mobile searchers, and at a lower cost than on desktop. Mobile searches on the Yahoo Bing Network are growing with 122% more clicks year-over-year as of March 2012 compared to March 2013. Also, the average smartphone cost-per-click is 13% lower than the average desktop cost-per-click.1
The Yahoo Bing Network is available on all major mobile operating systems, including iOS, Android, Windows Phone 7, and Blackberry as well as dozens of mobile device manufactures like Apple, Nokia, Samsung, and HTC. With visibility across these major operating systems and device manufacturers, the Yahoo Bing Network on mobile reaches more than one third of mobile search users each month. 2
To enhance your mobile search ads, your business address and phone number may appear on smartphones with Location Extensions. We also provide click-to-call functionality to better capture searchers who are ready to take action.
Creating search campaigns on the Yahoo Bing Network that reach smartphones and tablets is easy. The default setting for your search campaigns on the Yahoo Bing Network targets all devices, including desktop, smartphone, and tablet.
Related products: Search Advertising
1. Based on internal data (including data from March 2012 to March 2013).
2. ComScore, December 2012
Rich Ads in Search can boost ad performance and your brand’s profile, and our search expert shares tips on how to get started. … More »Ask a Search Expert: How Can I Build Better Brand Awareness?