Over 70 million mobile and tablet users connect with Yahoo! each month for Sports, Finance, Entertainment, and News as well as personal communications like mail and messenger. Yahoo! has the most average time spent per visitor of any premium content site on mobile1, and because so many logged in users spend so much time with us on a daily basis, we have a richer understanding of the U.S. mobile audience’s interests, passions, and purchase intent than any single Publisher or Ad Network.
Advantages of Mobile Advertising with Yahoo!
Yahoo! makes it easy to extend targeting across screens and provides your clients with industry leading targeting tools to turn audiences into customers. Yahoo! can help brands pinpoint the people who matter to their business and deliver the right message at the right time. Our targeting includes the same solutions many advertisers already use on the PC like demographic, geographic, contextual, and behavioral targeting, as well as mobile specific targets like device, operating system, and carrier.
With over 70M mobile and tablet users each month Yahoo! can reach mass audiences in mobile. Nearly 70% of US mobile internet users1 and nearly 40% of global iPads users2 connect with Yahoo! each month.
Mobile rich media generates 4X more engagement than standard mobile banners3, so it’s any easy way to help your clients boost the results of any campaign. Yahoo! offers a full spectrum of highly creative, visual, and engaging rich media mobile ad units for apps and the mobile web. These units contain full touch, sound, and motion capabilities designed to boost clicks and CPA metrics. And, because Yahoo! works with five major rich ad vendors, brands are able to maintain creative control throughout the process.
Cross Screen Capabilities
With millions of Mobile and Tablet users Yahoo! can offer advertisers cross screen reach for their campaigns. Two out of three US mobile web users connects with Yahoo! each month1 along with 18M US iPads2, making Yahoo! the largest premium content destination on mobile. Your clients can take advantage of this scale by extending targeting, a Home Page campaign, or a roadblock across screens. And, the Yahoo! team will work with you to develop messaging and creative optimized for each screen to ensure that your clients’ campaign looks good and gets results, on any device.
Download the Yahoo! Mobile one sheet.
1. comScore, June 2012
2. Yahoo! internal data, June 2012
3. Yahoo! internal data, May 2012