Mobile

Yahoo! Mobile Extends Your Online Advertising Beyond the PC

With one partner¹ -- Yahoo! Mobile -- you can reach 50 percent of the U.S. mobile Web audience on premium content pages across Yahoo! and Yahoo! Network Plus. Yahoo! Mobile:

• Attracts more than 54 million unique U.S. visitors per month
• Is the No. 1 US mobile property for personal email and finance news
• Is available in more than 38 markets worldwide on more than 4,500 kinds of devices

To help you engage the right consumers in meaningful numbers, Yahoo! offers rich, comprehensive mobile ad products and services, including Mobile Sponsored Search, Mobile display advertising and rich media, and optimized targeting. (See types below.)
To learn more about connecting with mobile consumers download the “Mobile Modes” whitepaper.

Related products: Mobile Sponsored Search
Related sites: Yahoo! Mobile
 
 
How and Where to Use Mobile

The growing number of consumers using tablets has further fragmented digital audiences across connected devices. But with Yahoo!, you can reach your targeted audience as it jumps from PC to mobile to tablet, and combine your advertising across all three devices in one buy. For instance, on one insertion order, you can book a search campaign, a performance initiative, a Yahoo! Homepage buy, and your mobile campaign.

The strategy can prove beneficial for business: Research shows that cross-platform campaigns can produce as much as a 39 percent increase in consumer interest and intent.²

To reach the audience that matters to you, our rich-media display options for PCs, mobile, tablets, and TVs include:

• Adhesion banners
• Video
• Expandables
• Takeovers
• Couponing
• Custom ad units

Our engagement, analytics, and targeting options include:

• Behavioral (with 400-plus targets, based on PC and mobile data), demographic, geographic
• Social media integration
• Mobile Smart Ads
• Behavioral, demographic, and geographic targeting
• Device, time of day, carrier targeting
• Retargeting from PC search results
• Lifestyle, life-stage, and psychographic targeting through partnerships with Experian and Nielsen

Yahoo!’s custom ad development program enables you to wow consumers. Past successful campaigns include:

• “Shrek Forever After,” one of the most impressive mobile ads of 2010.³
• Dr. Pepper’s “Hunt for the Unbelievable” online and mobile campaign, with more than 100 million cross platform–targeted impressions in just over 10 weeks.⁴

And you can increase your reach in Mobile Search with Yahoo! Search and Bing. Together with our search advertising partners, AT&T and Verizon, Yahoo! Search and Bing addresses 650 million mobile searches per month. ⁵

What's more, Yahoo! can heighten your mobile impact with sponsorships for events such as Fantasy Football, March Madness, and Back to School, and help you deliver increased reach and performance by extending our mobile advertising capabilities to the Right Media platform.

For details about our breadth of across-device Yahoo! Mobile ad formats that can propel your messaging and business, contact us or your Yahoo! Sales rep.

For details about our breadth of across-device Yahoo! Mobile ad formats that can propel your messaging and business, contact us or your Yahoo! Sales rep.

¹_{ComScore MobiLens, April 2011;} ² _{Yahoo! Study: Mobile + Online Ad Effectiveness;} ³ _{Mobile Marketer, December 29, 2010;} ⁴ _{internal data, Jan 2011;} ⁵ _{Yahoo! mobile team estimates incorporating Nielsen and other third party data}

Get ad specs | Download whitepaper