Put your advertising at the heart of people’s mobile daily habits.
Mobile devices are an extension of who we are and what we love. Whether it’s videos, weather, sports scores or stock updates, smartphones and tablets let people access the information that matters most to them, whenever and wherever they want.
Because Yahoo delivers content that people are passionate about, we have a special and powerful presence in the industry. In fact, Yahoo is the only mobile publisher at the heart of people’s daily habits.
- 94 user minutes per month—Yahoo has the most engagement of any mobile publisher
- 97 million unique monthly visitors—Yahoo attracts the largest content audience in mobile and the third largest audience overall (behind only Google/search and Facebook/social)
- Reaching 4 out of 5 U.S. smartphone users—81% of U.S. smartphone users turn to Yahoo for content or to communicate with friends
(ComScore Mobile Metrix 2.0, May 2013)
- 40M US tablet users connect with Yahoo each month to browse content, search and communicate with friends
(Yahoo internal data, June 2013)
Yahoo delivers the kind of scale that adds value to advertisers’ campaigns. Because of our scale we have a richer understanding of users’ cross-screen behavior than our competition. Better data, reach and targeting create a better experience for our advertisers. But it all starts with best-in-class experiences for our users.
Enhanced experiences, increased user engagement
Yahoo is committed to putting the user first. This means building better experiences offering clean design, intuitive interaction and engaging content. Do users notice? Absolutely. Enhancements to Yahoo Mail and the Yahoo Weather and Yahoo Sports apps drove increases in user sessions as well as time spent.
Personalized, optimized content and the most accurate mobile targeting
A single login across multiple screens and Yahoo properties means that users get a consistent, personalized experience on tablets, smartphones and laptops. For example, the Yahoo Homepage’s employs an algorithm that delivers the same relevant, user-customized content no matter what device an individual is using.
For advertisers, this single login means that Yahoo enables marketers to target a desired consumer with Yahoo data gathered from searches, emails and clicks across all screens.
Not just ad solutions; a powerful advertising equation
Yahoo offers a comprehensive suite of mobile ad solutions—and the unparalleled formula to maximize the effectiveness of advertisers’ creative.
- The most engaging mobile content—94 user minutes per month (ComScore Mobile Metrix 2.0, May 2013)
- Precise targeting—61% of the total mobile page views are from logged-in users (Yahoo internal data, May 2013)
- The right creative option for your brand—Mobile rich media banners, for example, have delivered a 2.8X CTR increase (eMarketer)
By combining content experiences, personalized targeting and advanced creative options, Yahoo can create an advertising solution that gets results, and can’t be equaled by ad networks or publishers.Product sheet: .pdf | Email