There
are 63 million men online from age 18 to 49, and Yahoo! commands a 90%
monthly reach of this audience. Men in this demographic are active,
driven, and like to be in the know. They use the Web for sports,
entertainment, and to get things done. They tend to be heavy Internet
users and are avid online shoppers. These men are also connected on
their mobile devices, using them for Web browsing and to be productive
on the go.
Tips for Marketers
• Appeal to their research habits on the Internet and help them solve challenges.
• Help them be “the answer guy” and feel empowered.
• Make entertainment part of the research-and-investigation routine of men 18–49.
• Give on-the-go men access wherever they are -- extend your reach with Yahoo! Mobile.
Where Men 18-49 Spend Time on Yahoo!
| Rank | Yahoo! Property | Avg. Time Spent (in hours) |
| 1 | Yahoo! Messenger (App) | 3.63 |
| 2 | Yahoo! Mail | 3.07 |
| 3 | Yahoo! Sports | 0.85 |
| 4 | Yahoo! Homepage | 0.55 |
| 5 | Yahoo! Games | 0.38 |
| 6 | Yahoo! Finance | 0.32 |
| 7 | My Yahoo! | 0.32 |
| 8 | Yahoo! News | 0.27 |
| 9 | Yahoo! Groups | 0.15 |
| 10 | Flickr | 0.15 |
Average time spent (hours). Source: comScore, July 2011
Related sites: Yahoo! Sports | Yahoo! Movies | Yahoo! Autos
Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.
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