Company Overview

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 190 countries, Kenshoo customers include Annalect, Barnes & Noble, CareerBuilder, Expedia, Havas Digital, Hitwise, iREP, John Lewis, KAYAK, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has more than 16 international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.

Product Summary

Since 2006, Kenshoo has provided the industry’s top end-to-end SEM campaign management solution with advanced functionality and best-in-class algorithms. Kenshoo’s unique offerings power the world’s biggest and most complex advertisers and agencies through Kenshoo Enterprise as well as multi-presence advertisers and SMB providers through Kenshoo Local.

Kenshoo Enterprise gives advertisers and agencies the control, automation, and results needed to make better investment decisions across search marketing and online advertising. Kenshoo Local simplifies SEM and enables mass-management and optimization of hundreds or thousands of individual campaigns.

Underpinning our search and social solutions, the Kenshoo Universal Platform delivers seamless integration across more than 50 third-party providers to enable full tracking, reporting, and attribution across channels. Our platform delivers advanced automation, algorithms, integration, business intelligence, and global scale.

Key Benefits

Efficiency: Save time via Kenshoo’s intelligent automation

• With solutions like Advanced Search and Scheduled Actions, quickly find assets within a campaign, make bulk edits, and schedule changes to occur systematically. You can also maximize productivity offline with Kenshoo’s desktop editor.

• 50% reported time savings after implementing Kenshoo
• +40% additional time saved using Kenshoo Editor

Effectiveness: Make more money via Kenshoo’s algorithmic optimization

• Kenshoo’s flexible, PhD-developed bidding mechanisms range from out-of-the-box, rules-based bid management and custom keyword bid rules to portfolio optimization, all executed with transparency and proven results.

• 87% average daily profit increase using Kenshoo Portfolio OptimizerTM (KPO)

Edge: Stay ahead of the curve with Kenshoo’s unique innovation

• Kenshoo is committed to continuous improvement of our industry-leading search product while also capitalizing on tomorrow’s trends today, including social, local and mobile opportunities.

• 175+ world-class engineers on agile development cycle with 20+ releases annually

Execution: Get up and running quickly via Kenshoo’s seamless integration

• Kenshoo’s dedicated global team will help you bring data from over 50 third-party providers as well as your own systems into the Kenshoo Universal Platform for rapid onboarding, real-time campaign delivery, holistic attribution, and advanced optimization.

• 16 global offices with digital marketing experts servicing campaigns in more than 190 countries

Solutions Offered

Full Campaign Management, Keyword Research, Analytics and Tracking, Campaign Reporting, Creative Testing, Bulk Management Tools, Dedicated Client Services, Basic Account Management Services, Mobile Advertising, Social Advertising