There are
81.6 million online green consumers, and Yahoo! reaches 89% of this
audience. Green consumers use the Internet to research goods and
services, gather medical and health information, and stay apprised of
current events and financial news. They’re avid shoppers, enjoy
photo-sharing sites, and strive to stay up-to-date on the latest
entertainment news.
Tips for Marketers
• Appeal to the research habits of green consumers on the Internet, and help them solve challenges.• Give them opportunities to share information and engage their online community.
• Give them access wherever they are -- extend your reach with Yahoo! Mobile.
Where Green Consumers Spend Time on Yahoo!
| Rank | Yahoo! Property | Avg. Time Spent (in hours) |
| 1 | Yahoo! Mail | 4.62 |
| 2 | Yahoo! Messenger (App) | 2.90 |
| 3 | Yahoo! Games | 0.88 |
| 4 | Yahoo! Sports | 0.63 |
| 5 | Yahoo! Homepage | 0.53 |
| 6 | Yahoo! Finance | 0.47 |
| 7 | My Yahoo! | 0.35 |
| 8 | Flickr | 0.32 |
| 9 | Yahoo! News | 0.28 |
| 10 | Yahoo! Groups | 0.22 |
Average time spent (hours). Source: comScore, July 2011
Related sites: Flickr | Yahoo! Finance | Yahoo! Groups
Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.
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