Conquer Big Data. Announcing the launch of Genome from Yahoo!, the most complete, custom audience buying solution.
Marketers today are facing a growing list of challenges, including the explosion of data, fragmentation of technology, outdated planning and buying techniques, and the need for truly actionable insights.
That's why we've created Genome, a next generation audience buying solution that helps makes sense of the chaos and transforms consumer information into actionable online media executions.
Genome combines an expansive data set, leading analytics, and a premium media footprint with a unique technology to provide marketers like you with the most complete audience buying solution on the market.
-
BEST-IN-CLASS AUDIENCE TECHNOLOGY
Our unique technology stack manages diverse data sources to help you discover, model, optimize, and predict optimal online audiences at scale. -
UNMATCHED DATA SET
Our expansive and diverse data set of third-party data exclusively augmented with Yahoo!’s proprietary data, provides you with a multi-dimensional view of consumers. -
ACTIONABLE INSIGHTS & ANALYTICS
We utilize advanced campaign and user analytics to understand consumer needs, anticipate audience’s future performance and enable you to develop the most efficient media buys. -
PREMIUM MEDIA FOOTPRINT
Gain direct access to Yahoo! premium inventory, publisher partners such as MSN and AOL and comScore top 1000 publishers in a transparent and brand-safe environment.
As a recognized leader in developing privacy-enhancing tools for consumers and a member of the NAI and DAA, Yahoo! understands the importance of consumer trust and privacy. Yahoo! provides transparency about our data collection and use practices and extends several tools to empower consumers to manage their experience, such as a global opt-out, Ad Interest Manager for visibility and control over specific interest categories, and we’re now among the first in the world to support Do Not Track.
Learn more at genomeplatform.com.