In finance, it’s all about the bottom line, so here it is: Yahoo Finance is the web’s #1 ranked financial site¹. Your target audience makes it, and several of our other top properties, a daily habit. If you’re looking to achieve finance industry marketing objectives, you need Yahoo in your portfolio.
What can Yahoo do for you?
If you’re in the finance industry, advertising on Yahoo can help you:
- Capture more leads: Yahoo sites drive the most deposit, auto insurance, credit card and brokerage card leads, as well as started applications and completed applications².
- Reach millennials: With money matters their key concern, Yahoo is a top destination for financial information among millenials³.
- Maximize receptivity: Your ads appear within the context of highly personalized finance-related content, which has boosted engagement for our finance advertisers by over 40%⁴.
Your target audience is on Yahoo
Some of the most highly sought-after audience segments for finance advertisers are on Yahoo.
|Audience Segment||Yahoo’s Reach|
|Credit Card and Insurance Intenders||More than any other publisher⁵|
|Mortgage Intenders||99% of this audience⁵|
|Self-Directed Investors||More than any other publisher⁵|
|Deposit Intenders||87% of this audience⁵|
Let’s partner to build your finance advertising solution set
We have a dedicated team across sales, account management and product development focused on the financial services industry, and we can embed your brand in consumers’ daily habits. Contact your account manager or our sales team today to build an advertising solution that will meet your marketing objectives.
(Source: 1comScore Media Metrix, June 2013; 2Path to Conversion, Yahoo! and Compete, May 2010-April 2011; 3Need source; 4Need source; ⁵Intender Data, comScore, April 2013)