There
are 27.2 million dads online from age 25 to 54, and Yahoo! reaches 90%
of this audience every month. These dads are passionate about sports and
video games, which is reflected in their online activity. They are
career-focused, using the Internet to help achieve their career and
financial goals and also have an interest in getting up-to-the-minute
news.
Tips for Marketers
• Engage dads on sports, finance, automotive, and news content.• Make them feel productive -- don’t waste their time!
• Target online dads with video games and consumer electronics, two of their regular online buys.
• Speak to online dads with messaging that is both functional and fun.
• Give on-the-go dads up-to-date information wherever they are -- extend your reach with Yahoo! Mobile.
Where Digital Dads 25-54 Spend Time on Yahoo!
| Rank | Yahoo! Property | Avg. Time Spent (in hours) |
| 1 | Yahoo! Messenger (App) | 3.60 |
| 2 | Yahoo! Mail | 3.30 |
| 3 | Yahoo! Sports | 1.07 |
| 4 | Yahoo! Homepage | 0.60 |
| 5 | Yahoo! Games | 0.37 |
| 6 | Yahoo! Finance | 0.33 |
| 7 | Yahoo! News | 0.27 |
| 8 | My Yahoo! | 0.25 |
| 9 | Yahoo! Groups | 0.22 |
| 10 | Flickr | 0.12 |
1Average time spent (hours). Source: comScore, July 2011
Related sites: Yahoo! Sports | Yahoo! Finance | Yahoo! Autos
Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.
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