Digital Dads

There are 26.4 million dads online from age 25 to 54, and Yahoo! reaches 90% of this audience every month. These dads are passionate about sports and video games, which is reflected in their online activity. They are career-focused, using the Internet to help achieve their career and financial goals and also have an interest in getting up-to-the-minute news.

Tips for Marketers

•    Engage dads on sports, finance, automotive, and news content.
•    Make them feel productive -- don’t waste their time!
•    Target online dads with video games and consumer electronics, two of their regular online buys.
•    Speak to online dads with messaging that is both functional and fun.
•    Give on-the-go dads up-to-date information wherever they are -- extend your reach with Yahoo! Mobile.

Where Digital Dads 25-54 Spend Time on Yahoo!

Rank	Yahoo! Property	Avg. Time Spent (in hours)
1	Yahoo! Messenger (App)	3.68
2	Yahoo! Mail	3.57
3	Yahoo! Sports	1.40
4	Yahoo! Homepage	0.67
5	Yahoo! Games	0.63
6	Yahoo! News	0.37
7	My Yahoo!	0.35
8	Yahoo! Finance	0.28
9	Yahoo! Groups	0.12
10	Yahoo! Greetings	0.12

¹_{Average time spent (hours). Source: comScore, Dec 2011}

Related sites: Yahoo! Sports | Yahoo! Small Business | Yahoo! Games |  Yahoo! Autos 

Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.