Yahoo! Demographic Targeting: Maximize Your Messaging
Knowing whether an online visitor to your business is a teenage boy or a 65-year-old woman is useful information that can yield informative surprises. For example, your site might be more heavily visited by men but shows better conversion rates by women. This demographic insight could help you cater your creative and brand messaging to the audience segment that can help you achieve a more impressive ROI.
Yahoo! offers numerous targeting options to reach and optimize the right audience at scale. Among its most compelling options? Demographic targeting. Why? Unlike other demographic targeting services that try to guess age, gender, and household income based on a consumer’s online behaviors, Yahoo! demographic targeting is powered by information supplied by consumers themselves and sometimes supplemented by other trusted data sources.
Yahoo! demographic targeting enables you to target audiences on PC and mobile devices based on:
- Age
- Gender
- Household income
- Occupation
- Presence of children
Related products: geographic targeting, behavioral targeting
How and Where to Use Demographic Targeting
Demographic targeting can help your business when you:
- Want to target specific brand messages to key audiences that will be especially receptive.
- Need to create mass engagement with key audiences that are more likely to respond to a message.
- Want to increase the relevance and performance of your marketing messages; target multiple demographic audiences simultaneously with messages tailored to each.
By using Yahoo!’s massive scale together with its precise demographic targeting, you can garner a more qualified audience in larger numbers. See how it can work for your business. Contact us or your Yahoo! Sales rep.
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