Reach Audiences Most Receptive to Your Message at a Scale Needed to Drive Results
Fine-tuned by over a decade of experience meeting advertisers’ complex business objectives and with an unparalleled depth and scale of data, Yahoo!’s proprietary behavioral targeting algorithms help advertisers reach audiences based on interest and purchase intent across PCs and mobile devices.
Let's say a consumer has a history of researching SUVs and is a regular visitor of Yahoo! Music. Yahoo! behavioral targeting (BT) technology will automatically serve that person a relevant SUV ad while he or she is browsing the Yahoo! Music homepage.
Our Data Benefits Your Business
Yahoo! BT goes beyond common rules-based segmentation of consumers by the sites they visited. Offering several hundred behavioral targets based on PC and mobile data, Yahoo! BT is powered by sophisticated modeling technology to identify audiences who have demonstrated genuine interest in a given vertical, life stage, or topic through their online activity over time; and to identify in-market consumers who have exhibited behaviors indicating purchase intent driven, in part, by the frequency and intensity with which they perform information-gathering activities.
In both cases, the audiences comprising Yahoo! BT categories are consumers with a demonstrated interest in your product or service. They are more likely to be receptive to your marketing messages. And with Yahoo!’s scale, you can reach these receptive consumers at the volume you need to drive results.
Related products: demographic targeting, geographic targeting
How and Where to Use Behavioral Targeting
Use behavioral targeting to:
- Reach a highly qualified and differentiated audience with specific messages.
- Discover new customer segments that will respond best to your messaging.
- Increase your conversion rates by focusing your messages on the right audience at the right time.
Contact us or your Yahoo! Sales rep to learn more about how Yahoo!'s behavioral targeting can positively affect your business.
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