There
are 51.9 million adults online from age 45 to 64 that fall into the
boomer demographic. Yahoo! reaches 89% of this audience every month. Men
in this age group use the Internet to help realize their ambitious
financial and career goals. Boomer women use online tools to stay in
touch with friends and family, find information, and do research.
Boomers also seek out entertainment, news and current events, and advice
on health issues.
Tips for Marketers
• Engage boomer men on sports, news, and finance content.• Engage women on health and travel content.
• Make them feel informed -- don’t waste their time!
• Help these avid online product researchers find what they need online.
• Offer deals to boomer women, who are thrifty shoppers.
Where Boomers 45-64 Spend Time on Yahoo!
| Rank | Yahoo! Property | Avg. Time Spent (in hours) |
| 1 | Yahoo! Mail | 5.90 |
| 2 | Yahoo! Messenger (App) | 3.93 |
| 3 | Yahoo! Games | 0.80 |
| 4 | Yahoo! Homepage | 0.70 |
| 5 | Yahoo! Sports | 0.62 |
| 6 | My Yahoo! | 0.43 |
| 7 | Yahoo! News | 0.35 |
| 8 | Yahoo! Finance | 0.32 |
| 9 | Yahoo! Groups | 0.23 |
| 10 | Flickr | 0.22 |
Average time spent (hours). Source: comScore, July 2011
Related sites: Yahoo! Groups | My Yahoo! | Yahoo! Weather
Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.
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