Yahoo! reaches 86% of this audience every month. Men in this age group use the Internet to help realize their ambitious financial and career goals. Boomer women use online tools to stay in touch with friends and family, find information, and do research. Boomers also seek out entertainment, news and current events, and advice on health issues.There are 55.5 million adults online from age 45 to 64 that fall into the boomer demographic.
Tips for Marketers• Engage boomer men on sports, news, and finance content.
• Engage women on health and travel content.
• Make them feel informed -- don’t waste their time!
• Help these avid online product researchers find what they need online.
Where Boomers 45-64 Spend Time on Yahoo!
|Rank||Yahoo! Property||Avg. Time Spent (in hours)|
|| Yahoo! Mail
|| Yahoo! Messenger (App)
|| Yahoo! Sports
|| Yahoo! Front Page
|| Yahoo! News
|| My Yahoo!
Average time spent (hours). Source: comScore, December 2012
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