Audience Match

Target Your Offline Customers and Prospects on Yahoo!

With the help of a whole lot of data, Yahoo! Audience Match targets your online advertising to your offline customers and prospects.  Audience Match uses a combination of your data, Yahoo!’s data, and trusted consumer data to pinpoint your offline customers across Yahoo!. 

Our targeting technology can identify -- from the entire Yahoo! user base -- your targeted audience at scale and drive measureable results.  With Audience Match, you can:

• Reach qualified audiences at scale
  Target more than 150 million addressable users on Yahoo!, based on their interests and intent to purchase.

• Complement your offline-audience targeting strategy
  Audience Match can help drive loyalty and retention, acquire new customers, and extend your reach across target local markets. Choose to target with:
  
  
  • A pre-defined standard segment, such as "moms," "small business," "retirees," and others.
  • A custom segment based on specific demographic, lifestyle, psychographic, and behavioral data.
  • A direct match of your customer database to the Yahoo! registered user file.
  • Proximity Match, a new solution that helps you drive local-traffic conversions by targeting consumers according to their home address’s geographic distance from your stores or business locations.

These options reach across the purchase funnel to support your acquisition and retention goals.

• Measure your campaign performance
  Audience Match enables you to measure your campaign’s impact on offline and online sales, brand penetration, purchase rate, order size, and other key metrics.
  
  With select Audience Match offerings, you can also measure offline sales performance by matching online ad exposures to your offline sales.

Only Yahoo! combines unparalleled targeting capabilities with a powerhouse of performance solutions to deliver your audiences at scale and drive measureable results. To further explore the power of Audience Match for your business, contact us or your Yahoo! Sales rep.

Product sheet: Audience Match one-sheet
Related products: geographic targeting, demographic targeting, behavioral targeting, Consumer Direct

Yahoo! uses offline data-matching service providers to enhance its reach and targeting capabilities in a manner that is respectful of user privacy. Our partners are contractually limited from using for their own purposes information that we have provided them.