There
are 25.7 million affluent consumers online from the age of 25 to 54,
with a household income of more than $100,000. Yahoo! reaches 86% of
this audience each month. They have an active lifestyle, enjoy
entertainment, and believe in giving back to their community. They are
actively engaged online with interests that include staying organized,
managing their finances, and shopping in a wide variety of categories
including travel, electronics, clothes and shoes, and entertainment.
Tips for Marketers
• Engage Affluents on entertainment, sports, finance, and news content.• Make them feel productive -- don’t waste their time!
• Leverage their passion for shopping online -- encourage window shopping.
• Speak to Affluents with messaging that is both functional and fun.
• Help these avid online product researchers stay informed.
• Give on-the-go Affluents access wherever they are -- extend your reach with Yahoo! Mobile.
Where Affluent Adults 25-54 Spend Time on Yahoo!
| Rank | Yahoo! Property | Avg. Time Spent (in hours) |
| 1 | Yahoo! Mail | 4.48 |
| 2 | Yahoo! Messenger (App) | 4.20 |
| 3 | Yahoo! Sports | 0.73 |
| 4 | Yahoo! Homepage | 0.57 |
| 5 | My Yahoo! | 0.45 |
| 6 | Yahoo! Finance | 0.40 |
| 7 | Yahoo! Games | 0.30 |
| 8 | Yahoo! News | 0.28 |
| 9 | Flickr | 0.17 |
| 10 | Yahoo! Groups | 0.13 |
Average time spent (hours). Source: comScore, July 2011
Related sites: Yahoo! Finance | Yahoo! Travel | Yahoo! Real Estate | Yahoo! Small Business | Flickr
Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.
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