Did you know that 9 of the Web's top 10 original video series are produced by Yahoo!? Yahoo!’s popular original video programming reaches more than 35 million people per month (nearly double Hulu’s monthly audience). With a creative canvas that enables advertisers to engage video audiences with relevant messages and out-of-the-box ad formats, marketers can now participate in video advertising in a variety of ways: "share of voice" buying within audience-focused slate programming, as well as branded content sponsorship and/or integration (short or long-term). All of these opportunities can utilize a variety of video ad formats, such as Smart Ads with video and Interactive Video Ads designed to meet specific marketing objectives by vertical.
Original Video Programming for Women: Season 2
Following a successful first season of original premium Web shows targeted at women, Yahoo! launched the second season of its women’s slate on Yahoo! Screen on April 2, 2012. The second season includes three new shows:
- “Style Studio with Rebecca Minkoff” hosted by the famed fashion designer (coming May 2012)
- “The Yo Show on Yahoo!,” featuring entertainment news reporter Michael Yo (launched 4/02/12)
- A new version of “In the Dressing Room with Cat Deeley” hosted by the fashion expert and TV personality (coming spring 2012)
Yahoo! has also renewed five shows from the original women’s slate including “Let’s Talk About Love” with Niecy Nash, “Reluctantly Healthy” with Judy Greer, “Ultimate Surprises” (formerly known as “Ultimate Proposal”) with Cameron Mathison, “Chow Ciao!” with Fabio Viviani, and “Blue Ribbon Hunter” with Allison Fishman – all of which originally debuted in October 2011. Morgan Spurlock’s “Failure Club,” launched in November 2011, will continue documenting its year-long project; “omg! NOW,” Yahoo!’s daily entertainment news show will continue as well. Plus, new shows will be added to the slate in the coming months.
The new slate of women’s shows lives within the Lifestyle section of Yahoo! Screen, a video destination that houses the most comprehensive and easy-to-discover collection of premium video content online. The videos are promoted throughout the Yahoo! network on the Yahoo! Homepage, which reaches 80% of all online U.S. visitors every month; omg! from Yahoo!, the most visited entertainment news website; and Shine from Yahoo!, the leading website for women’s lifestyle content.
Read more about season 2 of the women’s slate here.
Original Video Programming for Comedy Fans
Yahoo! also launched on March 5, 2012, a variety of original comedy Web shows, which are collaborative efforts between Yahoo! and top-tier production partners. The new shows include "First Dates With Toby Harris," featuring Seth Morris (Funny or Die); "Sketchy" (Electus/ Principato-Young Entertainment), and "7 Minutes in Heaven" with "Saturday Night Live" writer Mike O’Brien (Broadway Video). The slate of comedy shows also includes the ever-popular Yahoo! Studios original show, "Odd News," Yahoo! News’s weekly wrap-up of the strangest stories from around the globe, hosted by comedian Greg Proops. All the new comedy shows are on Yahoo! Screen, Yahoo!’s online video destination.
Yahoo! will soon debut more comedy shows, including "Hackerazzi" (David Morgasen) and "Burning Love" (Paramount Pictures/Red Hour), which features an impressive lineup of celebrity talent and spoofs popular reality TV dating shows.
With more than one billion streams of original comedy programming to date, Yahoo! is already the top online destination for comedy. The comedy channel on Yahoo! Screen was officially launched with the live broadcast of "CrazyStupidPolitics: Bill Maher Live From Silicon Valley," the first free online standup comedy broadcast. The Yahoo! Comedy Channel also features licensed content from top comedy content creators.
Read more about the Yahoo! Comedy Channel here.
Signature Series: “Electric City” & “Cybergeddon”
In addition to audience-targeted slates, Yahoo! has recently announced two major standalone web series with top Hollywood talent that offer unique opportunities for advertisers:
- “Electric City”: Two of the biggest brands in the entertainment industry, Yahoo! and Tom Hanks/Gary Goetzman’s Playtone, along with Reliance Entertainment, are teaming up to launch “Electric City,” an original scripted animated sci-fi series that offers a tantalizing, yet startling look into the future of civilization, in Spring 2012. Yahoo will enable audiences to discover “Electric City” in a deeply engaging way, and we know better than anyone else how to program and curate premium content for both the consumer and advertiser. Find out more details about the show here.
- “Cybergeddon”: Anthony E. Zuiker, the visionary creator of the CSI franchise and his production company Dare to Pass and Yahoo! have announced that casting and production will officially begin on the much anticipated “Cybergeddon” project, a groundbreaking motion picture event which will bring to life the growing threat of cybercrime. “Cybergeddon” will be launching globally, first on Yahoo! in Fall 2012, as a series of installments to roll out sequentially. “Cybergeddon” will engage Yahoo!’s worldwide audience of 700 million unique visitors, through an immersive storytelling, social media and gaming experience. Find out more details about the show here.
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Related products: Interactive Video Ads, Clickable Video Ads, Overlay Video Ads
Related sites: omg!, Shine from Yahoo!, Yahoo! Movies, Yahoo! TV
Benefits of Clickable Video Ads
Using its data and insights, content optimization, and personalization technology, Yahoo! is able to identify programming topics that appeal to key demographics of our online video audience. With its deep expertise in contextualizing video experiences, Yahoo! has developed the perfect opportunity for brands to laser-target their consumers via in-stream video ads.
To see how Video Advertising in original shows can benefit your business goals, contact us or your Yahoo! Sales rep.
