Adults

There are 128.4 million adults online from the age of 18 to 49, and Yahoo! reaches 90% of this audience every month. Men in this demographic are active, driven, and like to be in the know. Women value their time with family and friends. They use the Internet to stay connected and informed and they focus on their local community. Both men and women in this age group go online to seek entertainment and to gather information that will inform their online and offline shopping decisions. Women are more likely to shop online for clothes, shoes, and accessories. Men tend to be connected on their mobile devices, using them for Web browsing and to be productive on the go.

Tips for Marketers
•    Engage men on entertainment, sports, finance, and news content.
•    Engage women on entertainment, shopping, and local content.
•    Make men and women feel productive while they’re online.  
•    Give on-the-go men access wherever they are -- extend your reach with Yahoo! Mobile.
•    Give women opportunities to share special moments with the people they care about.

Where Adults 18-49 Spend Time on Yahoo!

Rank	Yahoo! Property	Avg. Time Spent (in hours)
1	Yahoo! Messenger (App)	3.78
2	Yahoo! Mail	3.58
3	Yahoo! Sports	0.88
4	Yahoo! Homepage	0.55
5	Yahoo! Games	0.38
6	Yahoo! News	0.32
7	My Yahoo!	0.27
8	Yahoo! Finance	0.22
9	Shine	0.13
10	Yahoo! Groups	0.13

^{Average time spent (hours). Source: comScore, Dec 2011}

Related sites: Yahoo! Small Business | Yahoo! Sports | Yahoo! Answers

Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.