Company OverviewAdobe revolutionizes how the world engages with ideas and information. Our award-winning software and technologies have set the standard for communication and collaboration for more than 25 years, bringing vital and engaging experiences to people across media and to every screen in their lives, at work and at play. The impact of Adobe® software is evident almost everywhere you look. Whether people are collaborating at work, transacting online, or socializing with friends, businesses use Adobe software and technologies to turn digital interactions into richer, high-value experiences that reach across computing platforms and devices to engage people anywhere, anytime. Adobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar. Adobe digital marketing solutions allow marketers, advertisers, publishers, digital analysts, and content strategists to solve these complex digital business challenges. With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is one of the world’s largest and most diversified software companies.
Customer acquisition and business impact through online advertising
Digital marketing budgets are devoted to acquiring and retaining customers mainly through search, display, email, mobile, and social marketing. To succeed in today's competitive market conditions, it's critical to target and optimize advertising to reach the right audience with a relevant message and ultimately deliver a compelling site or in-store experience.
1. Digital Advertising Management & Optimization
Adobe offers a comprehensive search marketing management solution to optimize campaigns with efficiency and reliability through integrated search engine data aligned with critical revenue metrics. Depending on customers needs, Adobe offers a choice to meet business goals through a powerful portfolio management system based on industry leading learning algorithms or a sophisticated rules-based management system to create scenarios to optimize individual head terms or larger ad groups.
With a wide range of capabilities, such as Inventory Management, Auto Campaign Generation or rich keyword expansion research via social, site search, organic or actual search queries, marketers can simplify daily tasks with automation and generate higher return with greater control and insight of campaigns.
Adobe also offers the first unified performance advertising management platform which optimizes across the key digital marketing channels of Search, Display and Social. The platform gives marketers the control and insights required to manage campaigns effectively, and the technology solves the complexity of performance optimization in auction-based digital ad markets.
2. Audience Management
Adobe® AudienceManager enables advertisers to harness robust multisource visitor profiles into complex multipartner advertising distribution opportunities. Adobe AudienceManager, formerly known as Demdex from Adobe, is the first data management platform — in market since 2008. It is embraced by the world's most recognized brands across diverse industries. Its enterprise-level technology is a preferred alternative to homegrown systems that are often expensive to build, operate, and maintain. Adobe AudienceManager provides the scale, reliability, insight, and performance necessary to power large digital advertising programs, yielding unparalleled digital advertising relevance to Adobe Digital Marketing Suite customers.
3. Audience Measurement and Insight
Publishers must have audited and timely information about their audience in order to provide meaningful targeting data to advertisers. Which means counting all visitor activity as it occurs in real-time, and providing a level of accuracy that advertisers can trust. Through the use of Adobe SiteCatalyst® and TagScan, a feature of TagManager, aligned with certification from the Media Rating Council (MRC) and the Interactive Audience Bureau of Circulation (iABC), Adobe AudienceResearch gathers and presents digital audience data for web sites, mobile experiences and digital magazines for publishers and advertisers.
Multi-Channel Campaign Management
- Optimization across digital channels: Manage and optimize digital advertising spend within and across the key channels of search, display and social.
- Integrated cross-channel attribution: Understand the impact of each channel toward the end goal and the campaign results.
- Accurate modeling and forecasting: Simulations enable marketers to make educated choices when updating campaigns against new goals or budgets, typically within 5% of estimated results.
- Unified campaign management: Manage it all from one interface and partner.
Search and Social
- Manage all major search engines and Facebook together in a single interface
- Campaign management toolset that simplifies and automates management of large-scale campaigns which allow resources to focus on strategy
- Portfolio or Rules-Based bidding capabilities
- Identify bounce rate of visitors to optimize landing pages and increase conversion rate
- Organic and Paid reporting to understand how overall search traffic is driving revenue
- Integrated streaming data with SiteCatalyst or Feed-based data updates
- Transparency - Understand immediately which offers drive more clicks and result in more conversions
- Relevance - Precisely target and refine personalized creative based on visitor behavior
- Segmentation – Easily create audience segments based on behavioral data using SiteCatalyst, Discover or Test & Target
- Integration - CS5 allows simple creation of dynamic ad units at the time of creative development
- Personalization - 1:1 or Segment level personalization delivers the appropriate message to your audience to enhance relevance and increase conversion
- Complete solution – Data, Technology, Media Buying and Services
Full Campaign Management, Keyword Research, Analytics and Tracking, Campaign Reporting, Creative Testing, Bulk Management Tools, Dedicated Client Services, Basic Account Management Services, Online Display Advertising, Mobile Advertising, Social Advertising