$25 credit for new users opening a Yahoo! Search Marketing account.  Links for this exclusive promotion are available within Link Center.

Yahoo! Sponsored Search lets you create ads that appear in Yahoo! Search results and other popular sites, so you can attract people who are already searching for what you sell.

You create an ad to appear in search results.

• You choose keywords related to the products or services your business sells.
• You write a text ad to promote your business in search results.
• You decide the maximum amount you want to pay each time your ad is clicked.

Interested customers search for what you sell.

• When a searcher types one of your keywords into a Yahoo! search box, your ad appears.
• Your maximum cost-per-click (bid) and ad quality determine where your ad is displayed in search results.

When customers click your ad, they go to your web site.

• You pay only when your ad is clicked in search results—not every time it is displayed.
• The amount you pay is based on the maximum cost-per-click you specified.

Reach
Over 2.3 billion searches¹ occur on Yahoo! each month. Prospective customers could be searching for what your business sells.

Targeting
Geographic targeting enables you to target your advertising to customers in your area or across the country.

Ad testing
You can rotate more than one ad in search results to see which one receives the most clicks form your prospective customers.

Keyword suggestions
Our Keyword Suggestion Tool provides suggestions, so you can identify the best keywords for your business and expand your list.

Reporting
View real-time reports detailing the number of clicks you’re receiving, so you always know how well your advertising is working.

Forecasting
Our forecasting tool offers several features, including estimates of the number of clicks you could receive, to help you determine your maximum cost-per-click.

You control the marketing cost.

• You choose keywords and set a daily budget that works for your business.
• You determine the amount you’re willing to pay each time your ad is clicked—and you pay only when it gets clicked.
• You can stop displaying your ads or cancel your service at any time.

Creating an online marketing campaign is simple.

You can complete the steps online or over the phone with assistance from one of our sales representatives.

1. Target customers by geographic location.
Choose to display your ads to customers throughout the entire U.S. and English-speaking Canadian market, or limit your advertising to specific states or regions.

2. Choose keywords related to your business.
Use our Keyword Suggestion Tool for suggestions of relevant words and phrases.

3. Tell us how much you'd like to spend.
Specify a daily spending limit that fits with your monthly budget and set a maximum cost-per-click—the amount you're willing to pay for each click on your ad.

4. Create your ad.
Write an ad promoting your products and services. Your ad will consist of a title, description and URL.

5. Review and activate your ad.
Review your online marketing campaign details and enter your billing information to activate your account. Your ad can go live within minutes.

¹ comScore Search 2.0, July 2007