| On this page, you will find a variety of
tips and ideas that will help drive traffic, generate activity and
produce commissions. We keep it updated by adding new best
practices as they're developed. So bookmark this page and check
back often. |
Content is Key
Keep a Clean
Layout
Never
Underestimate Text
Know Your
Options
Stay
Fresh
Strength in
Numbers
Analyze and
Optimize
|
| Content is Key |
| Compelling content is what
keeps people coming back to your site. Whether you're encouraging
users to purchase a product or service, fill out a lead form or
simply click on a link, a clear call-to-action can help turn
browsers into buyers. |
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| Keep a Clean Layout |
| With a clean and organized
site format, users can clearly identify and easily respond to your
advertising message. Too many banners close together can distract
or even confuse a potential customer. |
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| Never Underestimate Text |
| Simple, relevant text links
to accent your site content are a great way to increase conversion.
If you have questions about product details, just let us know.
We'll make sure you have all the info you need to make the
sale. |
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| Know Your Options |
| From banners and text links
to advanced links and data feeds, there are numerous ways for you
to be creative in your marketing and site development. Thankfully,
Yahoo! makes it easy to learn about all of them with an abundance
of publisher marketing materials. |
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| Stay Fresh |
| Up-to-date ad units make for
the most uniform user experience from your site to Yahoo!'s, and
will help create the most appealing offer for your audience. Yahoo!
updates links and data feeds regularly with the most recent
products and creative. |
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| Strength in Numbers |
| Because Yahoo! offers such a
wide variety of products and services, you have a unique
opportunity to promote numerous products either separately or
together. You may decide to focus on promoting a few complementary
services side-by-side, or highlight a specific product or tool to a
very targeted audience. Yahoo! publishers have been very successful
with both strategies, as well as product comparison and review
sites. |
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| Analyze and Optimize |
| Better conversion from click
to sale means more commission for you. So take the time to test a
different look, message or even layout. It can be well worth the
extra time and energy. Whichever promotional model you adopt, make
sure to keep your creative fresh, your message engaging, and your
site clean. |
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As you continue to expand and fine-tune your marketing efforts be
sure to let us know if you have any special needs. We're here to
help. |
Best regards,
The Yahoo! Affiliate Team |
