On this page, you will find a variety of tips and ideas that will help drive traffic, generate activity and produce commissions. We keep it updated by adding new best practices as they’re developed. So bookmark this page and check back often.
Content is key
Keep a clean layout
Never underestimate text
Know your options
Stay fresh
Strength in numbers
Analyze and optimize
Compelling content is what keeps people coming back to your site. Whether you're encouraging users to purchase a product or service, fill out a lead form or simply click on a link, a clear call-to-action can help turn browsers into buyers.
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With a clean and organized site format, users can clearly identify and easily respond to your advertising message. Too many banners close together can distract or even confuse a potential customer.
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Simple, relevant text links to accent your site content are a great way to increase conversion. If you have questions about product details, just let us know. We'll make sure you have all the info you need to make the sale.
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From banners and text links to advanced links and data feeds, there are numerous ways for you to be creative in your marketing and site development. Thankfully, Yahoo! makes it easy to learn about all of them with an abundance of publisher marketing materials.
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Up-to-date ad units make for the most uniform user experience from your site to Yahoo!'s, and will help create the most appealing offer for your audience. Yahoo! updates links and data feeds regularly with the most recent products and creative.
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Because Yahoo! offers such a wide variety of products and services, you have a unique opportunity to promote numerous products either separately or together. You may decide to focus on promoting a few complementary services side-by-side, or highlight a specific product or tool to a very targeted audience. Yahoo! publishers have been very successful with both strategies, as well as product comparison and review sites.
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Better conversion from click to sale means more commission for you. So take the time to test a different look, message or even layout. It can be well worth the extra time and energy. Whichever promotional model you adopt, make sure to keep your creative fresh, your message engaging, and your site clean.
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As you continue to expand and fine-tune your marketing efforts be sure to let us know if you have any special needs. We're here to help.
Best regards,
The Yahoo! Affiliate Team
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