
Introducing the new Yahoo! Homepage (beta)
Smart features help consumers stay on top of the world and their world.
Advertisers can still reach one of the largest Internet audiences, now with relevant, customized ad opportunities.
Source: comScore Media Metrix, August 2009
Yahoo! Mail’s massive, engaged audiences around the world help advertisers reach their global goals.
New features in Yahoo! Mail deepen consumer engagement by enabling consumers to do more without ever leaving their email experience, making Yahoo! Mail a vital activation platform for any advertiser. As the #1 email service in the U.S., Yahoo! Mail delivers massive scale and reach with a 100% logged-in audience for full targeting capabilities across all ad placements.

Yahoo! Finance is the go-to place for information on building wealth, managing money, and learning about financial products. Users rely on Yahoo! Finance for the latest news, to track their financials, and to explore personal finance content.
Yahoo! Finance attracts a predominantly affluent, adult audience of finance savvy consumers.
Source: comScore Media Metrix, August 2009
Yahoo! News is the # 1 news site, reaching nearly one out of every four online adults! The audience is a loyal one, averaging 5.7 visits per unique visitor per month.
Yahoo! News is a great place to target high income audiences. Yahoo! News reaches more unique users with household incomes of $100,000 than any other news site!
Sources: comScore Media Metrix, August 2009; Internal Yahoo Data, Dec 2008
Yahoo! Sports aims to be the premier online destination for sports fans by offering the most compelling fantasy games, editorial coverage, video, data and social media environments across all sports and levels (from professional to high school). Yahoo! Fantasy Sports surpasses ESPN.com, FoxSports.com and CBSSports.com in unique users, page views and total minutes spent per user on our site.
Sources: comScore Media Metrix, August 2009; Internal Yahoo! Data, August 2009
omg! is the #1 entertainment news destination on the web. With a fun and friendly editorial tone, omg! attempts to tap into the “inner-fan” in everyone. omg! provides up to the minute news, features, videos and photos for its audience.
omg! features the latest celebrity gossip, fashion styles, photos and videos and Celebrity and Hot Topic pages. omg! maintains key partnerships with Access Hollywood and X17.
Source: comScore Media Metrix, August 2009
Shine aims to be the online destination for women ages 25-54 to help them manage their time-constrained lives. Shine features:

Yahoo! Messenger is a powerful real-time communications platform that enables advertisers to be a part of their audience’s conversation. The latest Yahoo! Messenger release gives people more ways to instantly communicate with friends than ever before. As the #1 Instant Messaging service in the US, Yahoo! Messenger is an established leader providing valuable reach across a highly engaged audience.
Source: comScore Media Metrix, August 2009
Yahoo! Answers works to connect people seeking information with those who have the answers.
With over 44 million users in the US and nearly 178 million users worldwide, Yahoo! Answers is the largest Q&A destination on the Web. There have been over 100 million questions and 750 million answers to date!
Sources: comScore Media Metrix, August 2009 for comScore media category: Directories/Resources - Reference
Yahoo! Autos is the top automotive resource site online! As a starting point for consumers in the car buying process, Yahoo! Autos’ goal is to provide unbiased, trusted information to users.
Advertisers can reach engaged, in-market shoppers on Yahoo! Autos.
Sources: Yahoo! Autos Study: Audience Deep Dive, May 2009; comScore Media Metrix, August 2009
Yahoo! Shopping is the most visited shopping comparison site and has been the #1 overall comparison shopping engine for more than nine months.
Yahoo! Shopping enables shoppers to discover, research and find the right product at the best price.
Sources: comScore Media Metrix 2008-2009; eMarketer, Mar 2009; Jack Myers Media Business Report, Dec 2007
Flickr has come to mean something to its users – excitement, community and freedom. It’s much more than a repository of beautiful photos.
Flickr provides an outlet for self-expression. It connects people, acting as witness to their experiences in images and video. It literally captures daily life across the globe.
Source: comScore Media Metrix, August 2009
Yahoo! Movies is focused on driving the movie-going experience and is committed to offering film content in the best quality video experience possible. We stream more than twice the amount of trailers and clips than the competition.
Sources: comScore Media Metrix, August 2009; Internal Yahoo! Data, May 2009
Yahoo! Mobile has a unified strategy with a simple vision: to provide the best, most personalized starting point to the internet. Yahoo! Mobile’s rich, dynamic content from the top Yahoo! PC properties combined with instant access to email and messenger makes Yahoo! one of the leading brands with mobile users in the U.S.
Source: comScore Media Metrix, August 2009; Reach numbers include Mobile Web, SMS and Application usage.
Yahoo! TV is the #2 online TV site on the web. By helping you decide what to watch and when, Yahoo! TV also keeps you up to date and in the know on all the latest TV events.
Source: comScore Media Metrix, August 2009
Yahoo! Music is the all encompassing music destination and continues to be a leading source of entertainment to millions of users. As a vehicle that delivers your advertising message in a unique and integrated fashion, Yahoo! Music reaches over 17 million highly engaged users on a monthly basis.
Source: comScore Media Metrix, August 2009
Yahoo! Travel is the #1 owned and operated travel information destination on the Web! Advertisers can reach and engage a vast number of travelers who are proactively progressing through the travel planning cycle.
Source: comScore Media Metrix, August 2009
Yahoo! streams billions of videos each year, ranging from professionally-produced TV programs to original Web-exclusive content to user-created and user-submitted clips. Yahoo! is at the forefront of the video experience, building video destinations and programs for users who want to discover and share the latest and greatest videos and advertisers who want to reach and engage them.
Source: comScore Video Metrix, August 2009
Yahoo! is a leading destination for small business owners. Nearly 50% of small business owners are online.
Yahoo! is an online hub for Small Business subscribers who use web hosting, advertising, e-commerce solutions, business email and web domains for their business objectives.
Source: comScore Media Metrix, August 2009
Advertising on Yahoo! Real Estate offers you the best of both worlds – high reach, high traffic sponsorship opportunities for national campaigns and brand awareness and highly localized opportunities that build off of the habits of home buyers and the fragmented real estate market.
Source: comScore Media Metrix, September 2009
Yahoo! Games aims to be the premier online starting point for users. The goal is to help users answer the question, “What should I be playing today?”
As the #3 online Games site, Yahoo! Games provides advertisers the opportunity to reach with a highly desirable and engaged mass audience with purchasing power.
Source: comScore Media Metrix, August 2009
A Yahoo! Group is where people with a shared interest meet, get to know each other, and stay informed. Yahoo! Groups is a trusted, secure place to run organizations and connect with like-minded people. It’s an easy-to-use platform for community exchange.
Source: comScore Media Metrix, August 2009
As a leading trusted site for online dating in the U.S., Yahoo! Personals audience consists of singles looking for a safe, friendly way to meet their match.
Source: comScore Media Metrix, September 2009
At Yahoo! HotJobs, we are driving change in online recruiting.
By more effectively connecting employers to the right people, with the right skills, in the right locations, we are helping companies Find the Right One more easily and efficiently than ever before.
Sources: comScore Media Metrix, Career Resources Category, September 2009; Yahoo! and NEA, September 2009
eBay offers a platform for a diverse and passionate community to connect to one another and trade millions of items each day. As the #1 ecommerce brand with 14% of all ecommerce, eBay reaches more than 110 million US online shoppers.
Sources: Internal eBay Data, August 2009; comScore Media Metrix, August 2009
Comcast.net is the destination site for over 25 million Comcast subs. It aims to be where users start their day, communicate, and engage. Advertisers have access to premier content and tools such as Entertainment, News, Mail, Video, Sports, Finance and Shopping.
Source: comScore Media Metrix, August 2009
Yahoo! delivers on a local level. Yahoo! Local provides accurate, relevant information to engage consumers in their day-to-day activities.
Source: comScore Media Metrix, August 2009
Yahoo! Maps is a central part of how users leverage local search for leisure purposes and critical buying decisions.

Through our special partnership with AT&T and Verizon, Yahoo! is able to offer advertiser placement on the unique and customizable My Yahoo! homepage.
My Yahoo! is the default homepage for users with either AT&T or Verizon internet service, which gives advertisers access to users from their first web destination each day.
Source: comScore Media Metrix, August 2009
Through the use of powerful insights and the extensive Yahoo! network, Yahoo! Health is the premier partner for advertisers looking to reach the online health information seeker.
Yahoo! Health allows you to reach health conscious individuals who are seeking not only information about specific conditions and diseases, but everyday healthy living content as well.
Source: comScore Media Metrix, August 2009
Buzz showcases the web's most remarkable stories, determined by its users. By submitting, voting, commenting, searching, and emailing their favorite stories, Buzz users help bring the most newsworthy and up-to-date stories from across the Web to Yahoo!.
Source: comScore Media Metrix, August 2009People spend more time on Yahoo! than any other internet destination.

