
Yahoo! News is the #1 news site, reaching nearly one out of every four online adults. The audience is also a loyal one, averaging 5.7 visits per unique visitor per month.
Yahoo! News is a great place to target high income audiences. Over 39% of all online news consumers have household incomes greater than $75,000. Yahoo! News reaches more unique users with household incomes of $100,000 than any other news site!
Yahoo! News attracts more than 50% of audiences coming from other new sites who come to Yahoo! for breaking news and original content. Fewer Yahoo! News users leave to visit other news sites. This makes Yahoo! News the most efficient site to reach the news audience.
Click here to read a recent analysis of audience behavior on Yahoo! News and how it impacts advertisers.
Advertisers have the opportunity to “own every click” from the Yahoo! Home Page to a specific Yahoo! News Story Page. 75% of the Yahoo! News daily audience visit by clicking on Story Pages from Yahoo! Home Page, making the “one click” a great alternative to a Yahoo! Home Page buy for smaller budgets.
Stand out on the #1 news site with a takeover that now includes an ad unit above the fold.
New! OPA pushdowns are now available on the homepage of Yahoo! News. Size does matter! Deliver your message across a massive ad canvas with our new, high impact tandem ad creative combo.
Yahoo! News groups news content into different categories. This provides advertisers with a great opportunity to reach a more targeted audience on contextually relevant areas of Yahoo! News. Categories include:
Experience one of the largest reach opportunities on Yahoo! with a Total Yahoo! News Takeover, owning every Story Page, Home Page, Section Front, and Photo Page for a single day.
Sponsoring events on the Y! News Editorial Calendar allows advertisers to capitalize on predicted traffic increases around events that occur every year. Meet users as they engage in content about:
Yahoo! offers custom programs and ad opportunities. Please contact Sales to learn more!

Ask. Answer. Discover.
We call it the collective intelligence. Yahoo! Answers works to connect people seeking information with those who have the answers. Everyone has life experience and knowledge about something, and Yahoo! Answers provides a way for people to share their experience and insight. People can ask and answer questions on any topic.
Yahoo! Answers allows the exchange of real answers from real people. With almost 46 million users in the US and nearly 182 million users worldwide, Yahoo! Answers is the largest Q&A destination on the Web. There have been over 172 million questions and almost 1 BILLION answers to date!
Yahoo! Answers offers unique media and sponsorship opportunities, including:
Reach the Yahoo! Answers audience as they actively participate in the community Q&A. This opportunity lets advertisers run rich-media formats to both experts and info-seekers within contextually-relevant Yahoo! Answers Question pages. Targeting by demographic, behavior and category is available.
Reach an involved, social audience in targeted categories of interest. This sponsorship situates brand messaging within an exclusive, contextually-relevant discussion environment through category ownership. Advertisers can reach askers, answerers and discoverers as they dive into specific Q&A topics of interest.
Advertise front and center on the Yahoo! Answers Front Page. Kick-start the Q&A by posing a question to the Answers community to spark conversations!
This dedicated brand profile page establishes brand with an image as well as descriptive text. This opportunity also features a dedicated brand area within Yahoo! answers and keeps a running tally of the brand’s Q&A activity.
Enter the Yahoo! Answers as an official brand expert, aka “Knowledge Partner.” Participate in Q&A, provide accurate information to questions about your products/services, win mind share and establish trust and positive brand perceptions.
Incorporate the Answers API (aka Badge) to bring Yahoo! Answers community-based knowledge to customers. The API can be placed on brand sites and/or campaign landing pages to provide valuable, socially-driven Q&A. The API is read only.
The world’s largest Q&A site, can now be leveraged as a promotions platform. Engage with the Yahoo! Answers community and leverage their participation for promotional sweepstakes or contests.

Yahoo! Autos is one of the top automotive resource sites online! As a first step for consumers in the car buying process, Yahoo! Autos’ goal is to provide unbiased, trusted information to users.
Over 75% of Yahoo! Autos users visiting Make, Model, Trim and Used Listing pages are either researching during the car buying process or actively shopping for a new or used vehicle.
Advertisers can reach engaged, in-market shoppers on Yahoo! Autos.
Yahoo! Autos Front Page is an opportunity to help raise brand awareness to potential in-market shoppers at the start of their automotive research process. Advertisers can own the Front Page experience with the opportunity to Roadblock with graphical and integrated placements.
This sponsorship allows advertisers to reach in-market customers through brand and content alignment during their research process.
Over 30% of auto shoppers are undecided between a new or used vehicle purchase. This roadblock, available on both the new and used car homepages, provides the opportunity to reach in-market auto shoppers who are undecided about the type of car purchase they will make.
Source: Yahoo! Autos Study: Audience Deep Dive, May 2009 (last date available)This opportunity allows advertisers to reach users researching specific category/segment of vehicles online. The vehicle category pages allow the users to compare and contrast vehicles within the categories of their choice.
This opportunity allows advertisers to reach a diverse, engaged audience on Yahoo! Used Car listings pages. Used Car Listings provides autos shoppers with the ability to explore various buying opportunities —new or used.
63% of Used Car intenders have said that they will consider a new car if the monthly payment was similar.
Source: Yahoo! Autos Study: Audience Deep Dive, May 2009 (last date available)The Yahoo! Autos Green Center sponsorship provides advertisers with an opportunity to reach users interested in fuel efficient vehicles and protecting the environment. Green Center will continue to feature and educate users on different technologies used to improve the environment and provide fuel efficiency:
The Auto Show sponsorship is an opportunity to promote vehicles throughout the online Auto Show circuit. Advertisers have the opportunity to reach car enthusiasts that are interested in the latest automotive news, technology, vehicle launches, and concept cars.

Buzz showcases the web's most remarkable stories, determined by its users. By submitting, voting, commenting, searching, and emailing their favorite stories, Buzz users help bring the most newsworthy and up-to-date stories from across the Web to Yahoo!. Users are empowered to influence the featured content on yahoo.com and essentially shape/create the headlines for hundreds of millions of readers.
By leveraging the voice of Yahoo!’s mass/mainstream audience reach, Buzz aims to be an accurate reflection of what is important to a broader user audience.
Buzz holds appeal for advertisers by offering possibilities for brand association with engaging Buzz content. Yahoo! homepage visual cues provide additional traffic and visibility for Buzz.
Click here to visit Yahoo! Buzz
This opportunity allows advertisers to reach the Buzz audience by running ads on article and Buzz log pages. Various levels of targeting are available.
This sponsorship features exclusive placement on multiple Buzz pages. Advertisers have the ability to feature ads as well as their logo.

Comcast.net is the destination site for over 25 million Comcast subscribers. It aims to be where users start their day, communicate, and engage. Advertisers have access to premier content and tools such as Entertainment, News, Mail, Video, Sports, Finance and Shopping.
Comcast.net is home to a breed of content and channels focused on engaging users and encouraging interactivity.
The Comcast.net Entertainment channel has a variety of placements to meet advertisers’ needs. Rich media enabled ads include expandable banners, floating ads and peel-backs. Video ads are available along with standard ad placements.
Own the Comcast.net Music or Entertainment homepage. Immerse users in a wholly branded experience with entire-page takeovers. Exclusively own all Music homepage or Entertainment homepage ad real estate.
Own the Comcast.net Games section powered by Chill. Reach gaming enthusiasts at key touch points with high impact placements on all pages within the channel.
Own all ad impressions (variety of ad sizes) on the Comcast.net Finance channel or Finance Homepage. Provide high-impact, consistent messaging about your product or brand to a high-value audience.
Showcase your products or brand on one of the largest online mail sites, where users return often to manage their daily communications. Ad placements are available on the Mail homepage, Inbox and Reading Pane pages. Message to users in a private, uncluttered environment. Take advantage of high-visibility, high-impact graphical ad placements in prominent usage areas.
Direct-response advertisers can engage users with a call to action on one of the largest online mail sites, where users return often to manage their daily communications. These placements live on Mail homepage (Welcome page), Inbox and Reading Pane pages.
Own the Comcast.net Sports channel for up to five days. Immerse users in a wholly branded experience with entire-page takeovers on every page within the Sports channel. Page takeovers throughout the channel reach sports enthusiasts at every touch point with high-impact placements.
Take advantage of sight, sound, motion and interactivity to showcase your brand and products with Comcast.net video ads. Available as entire Video channel or individual sub-channels (Entertainment, News, Soft News, Sports and TV). Comcast.net Video ads incorporate your message into an interactive environment where users choose to spend time being a captive audience.

eBay offers a platform for a diverse and passionate community to connect to one another and trade millions of items each day. As the #1 ecommerce brand with 14% of all ecommerce, eBay reaches more than 110 million US online shoppers. It is an ideal environment to connect your brand to an engaged group of active shoppers and buyers.
Advertise with a home page weekly roadblock on the #1 auto site. Advertisers can target messaging by make/model and own monthly Vehicle Showcase sponsorships. Category sponsorships are also available by vehicle type. A variety of ad placements are available.
Source: comScore Media Metrix, February 2010Leverage 33 distinct categories to reach your target audience. Own a Category Sponsorship for an entire month and utilize Yahoo! Behavioral Targeting across eBay to extend your campaign’s reach. Other types of targeting (demographic, geographic and time of day) are also available.

Yahoo! Finance is the go-to place for information on building wealth, managing money, and learning about financial products. Users rely on Yahoo! Finance for the latest news, to track their financials, and to explore personal finance content.
Yahoo! Finance attracts a predominantly affluent, adult audience of finance savvy consumers and is THE hub of the online financial ecosystem, attracting a larger audience than Dow Jones, Forbes, and CNN Money combined.
Yahoo! Finance offers premium advertising - allowing for a wide range of creative options to engage our affluent and finance-savvy audience. Advertising and sponsorship opportunities include: Front Page Takeovers, Market Sponsorships, Editorial Sponsorships, and Custom Special Editions.
In addition to sponsorships, Yahoo! Finance also allows advertisers to reach a more targeted audience with contextual advertising opportunities. Areas for contextual placement include: Investing, Guides & Resources, Personal Finance and more!

It’s a phenomenon that’s hard to explain.
Flickr has come to mean something to its users – excitement, community and freedom. It’s much more than a repository of beautiful photos.
Flickr provides an outlet for self-expression. It connects people, acting as witness to their experiences in images and video. It literally captures daily life across the globe.
The social media phenomenon is fed by human needs for self-expression, feedback, generosity and community.
Flickr created this phenomenon by developing the ultimate image-sharing platform. Participants from around the world share, tag and comment on their images. People can choose to share their joy, their sorrow and their perspective.
Advertisers can now tap into Flickr’s social capital by inspiring Flickr users to be a part of their brand’s experience.
Introduce yourself. The Flickr home page is a great way to make an impact. This is the welcome mat for Flickr users and first ad they see. This sponsorship is available for roadblocks, does not feature expandables or overlays and video must be user initiated.
Be an integral part of the image pages that make Flickr so compelling. This placement integrates your brand on high-volume, high-impact pages that drive significant user engagement.
Searching for photos is the heart and soul of what Flickr is about. Millions of photos are searched for every day on Flickr. This ad placement is ideal for building brand awareness with a broad audience.
Educate and entertain Flickr users as they wait for their photos to be uploaded. This opportunity features rich-media enabled video and above the fold placement.
This especially contextual ad unit is available to sponsors. Users search for groups on this page so the recommendation would be to use the ad space to drive traffic to your group.
Sponsored Groups are available for qualified advertisers. A Flickr Sponsored Group offers an interactive way to reach potential consumers. By initiating groups with inspiring and relevant themes, advertisers can leverage the Flickr community to organically create buzz around a brand. Advertisers select a rallying point, and users respond by sharing their relevant images and videos – personally interpreting the marketer’s photo/video challenge. This is a place for your brand to have a home on Flickr.
Advertisers can extend the impact and reach of their Flickr Sponsored Group by leveraging the Flickr API, feeding participants’ images onto their own branded sites. Use Flickr’s open code to share your Sponsored Group’s photos. It’s a great way to highlight your brand’s community and to inspire people to participate. Advertisers can also use the API to stream in creative commons commercially ok photos to their web sites.

Yahoo! Games aims to be the premier online starting point for users. The goal is to help users answer the question, “What should I be playing today?”
Yahoo! Games provides advertisers the opportunity to reach with a highly desirable and engaged mass audience with purchasing power.
Key products include:
Y! Games reaches a broad audience of users who spend time researching and playing a wide range of games, effectively combining the opportunity for both reach and targeting.
Playback is a weekly video recap show that delivers topical, compelling stories where mainstream and gaming cultures collide. Within five minutes, the audience learns the latest gaming news with a human interest spin, injected with Yahoo! Games’ own humorous commentary. Playback sponsorships feature 100% share of voice, in-video product placement (pre-roll, interstitial or post-roll), and ad placement.
Yahoo! Clicks is a weekly magazine show that delivers topical and relevant stories for women where real life and gaming collide. In 4 minutes, the audience learns the latest ways to entertain friends, connect with family, and improve their sex life with a witty and sometimes salacious spin that merges Cosmo with Martha. Yahoo! Clicks Game sponsorships feature 100% share of voice, in-video product placement (pre-roll, interstitial or post-roll), and ad placement.
Advertisers can achieve maximum reach and impact with this opportunity. Yahoo! Games’ flexibility to innovate, relevant and engaging creative, and unique and exclusive ad positions make this an appealing ad package. Advertisers can take advantage of a multi-faceted approach, including editorial and interactive integration.
Parlor Games features classic (or retro) games that appeal to all audiences. Users can participate in interactive chat for in-game communication, play in tournaments and place on leader boards. This unique blend of content and community provides an integrated sponsorship opportunity, including editorial, video, interactive and in-game possibilities.
Target key demographics with a highly integrated sponsorship of Yahoo!s top games like pool and poker. Ensure your branding has tremendous reach and recall with millions of unique users and hundreds of minutes engagement. This sponsorship features 100% share of voice, in-video product placement (pre-roll, interstitial or post-roll), and ad placements.
Advertise alongside Yahoo! created classic puzzle games that offer integrated hints with Yahoo! search. Daily updates keeps users returning to produce a highly addictive experience that aims to bring users back every day. This is an integrated opportunity, including editorial and interactive possibilities.
If you have a few minutes before a meeting, Yahoo! has a game for you. Ads are editorially selected to ensure quality and weekly updates keep the content fresh. Ads and wallpaper takeover available.
Discover Games is a weekly guide to all things games. The content hub delivers topical, compelling stories that helps new game players better understand the ever expanding gaming universe. Within a few minutes, users are filled in on the latest gaming news, best games to play anytime, and the latest gear needed to get it done. This opportunity features 100% share of voice, in-video product placement (pre-roll, interstitial or post-roll), and ad placements.
Target key demographics during the holiday buying seasons. Ensure your branding has tremendous reach and recall with millions of unique users and hundreds of minutes engagement driven from the Yahoo front page. This opportunity features 100% share of voice, in-video product placement and ad placement.
Yahoo will develop a series of Launch Centrals to provide gamers with all the content, news, and contest information around the highly anticipated Games releases. Provides a unique opportunity to wrap your brand around key launches in a timely and affordable way.

A Yahoo! Group is where people with a shared interest meet, get to know each other, and stay informed. Yahoo! Groups is a trusted, secure place to run organizations and connect with like-minded people. It’s an easy-to-use platform for community exchange.
Yahoo! Groups users love to communicate and share information, all 120 million of them. Anyone, from youth to adults to seniors, can create a Yahoo! Group to kick start discussion and exchange around specific topics of interest.
Users can collect with like-minded people and easily share information using:
Banners and email text links available.
A Zone is a Yahoo! Groups discovery page to learn about, browse or start a group around a specific interest and passion. Zone pages feature topically-relevant Groups, alongside Yahoo! editorial integration and sponsor resources and links. Exclusive branding sponsorships available on Zone pages.
An Official Group is a custom branded community forum. Brands participate in the discussions around community passion points. Official Group members share knowledge, experiences and insights around a specific branded topic.

Through the use of powerful insights and the extensive Yahoo! network, Yahoo! Health is the premier partner for advertisers looking to reach the online health information seeker. The mission of Yahoo! Health is to provide users with top tier content in both conditions/diseases and healthy living areas of health, as well as give them access to high-profile expert advisors.
Click here to visit Yahoo! Health
Reach “family managers” seeking information about conditions/diseases and healthy living via a high impact, week-long roadblock on Yahoo! Health. This opportunity features the LREC and the top card and sponsor logo on the Yahoo! Health front page, as well as LRECs across the top landing pages of Y! Health which include:
Own topic specific areas in health that range from condition centers to everyday wellness. Topics include:
Take advantage of this exclusive sponsorship alongside one of Health’s expert bloggers. Bloggers include:

Smart features help consumers stay on top of the world and their world.
Advertisers reach their consumers through integrated media solutions with just one industry leading website -- Yahoo! Homepage. Target key purchasing decision-makers, increase buying efficiencies and get measurable results.
Yahoo! Homepage empowers consumers to easily and quickly access everything they want from across the internet in one place; anytime, anywhere.
We know that consumers want to be more efficient with how they access the myriad of online information sources. So we’ve done the homework, listened to our users, and created a one-stop for their favorite content sites from across the internet. For example, consumers can go to My Favorites to not only preview the content and learn more about the unique value proposition of each of the Yahoo! apps, but also from other trusted sites such as The Wall Street Journal, eBay, MySpace, and more. My Favorites can also be tailored to include the sites that are most frequented.
RELEVANCE.Yahoo! Homepage consumers are engaged with the content. Yahoo! delivers the most relevant content that consumers demand via our innovative, proprietary technology.
MOBILITY.Yahoo! Homepage is now available for consumers that are on-the-go. The most used Yahoo! Homepage apps can be accessed anywhere and anytime on a mobile device for a seamless experience.
Click here to visit the Yahoo! Homepage
Yahoo! Homepage reaches nearly 111 million* US consumers every month, and enables you to reach a highly engaged audience. In addition, the redesigned pages offer advertising opportunities to satisfy all campaign objectives.
Yahoo! Homepage contextual advertising opportunities allow you to extend your reach in vertical categories such as Yahoo! News, Finance, Sports and Entertainment. My Favorites and Deal of the Day are able to offer additional contextual relevance through demographic, geographic and behavioral targeting.
Source: comScore Media Metrix, February 2010
Homepage Events is our premier advertising opportunity that is showcased above the fold. Its prominent position on the page has a proven track record of delivering performance, reach and visibility for advertisers.
My Favorites, the main content navigation tool, can be sponsored exclusively for complete ownership to block out competitors or partial ownership for dynamic reach across key targeted sections.
For advertisers that want to primarily focus their efforts around content, Promoline and the Textlink are ideal solutions. These products offer a unique opportunity to engage and interact with consumers through a compelling call-to-action. Limited time promotions and customer loyalty programs have typically performed best for these two opportunities.
Deal of the Day enables advertisers to highlight select products at the lowest price possible for a limited time. Yahoo! Homepage reaches consumers that have come to the site with the intent to buy and want the best online deals. Buyers and sellers are now connected.
Audience programs utilize premium Yahoo! Homepage inventory to reach qualified consumers and maximize ROI. This opportunity is available to all advertisers; however it is ideal for those who want to reach their target audience through more dynamic placements without delivery and time constraints.
Yahoo! Homepage in-line video program provides consumers with a robust multimedia brand experience. The advertiser’s message appears above the fold in the most coveted position on the entire page – front and center!

At Yahoo! HotJobs, we are driving change in online recruiting.
By more effectively connecting employers to the right people, with the right skills, in the right locations, we are helping companies Find the Right One more easily and efficiently than ever before.
With www.hotjobs.com as its foundation, Yahoo! HotJobs leverages the unparalleled reach of Yahoo!, the largest consortium of daily newspapers and an extensive network of partner sites. Combine that with our powerful recruitment targeting solutions and deep insights into job seekers' interests and online behaviors, and the result is this: Recruiters, staffing agencies and hiring managers are better able to market their jobs, enhance brand awareness for their companies, and target both active and passive job seekers.
Click here to visit Yahoo! HotJobs
The Yahoo! HotJobs homepage provides the most prominent advertising space on the HotJobs site. Target and attract an audience based on their various career or life stages.
Get the attention of active job seekers with this highly integrated unit. Further increase ROI by applying Career Behavioral Targeting to HotJobs media placements.
Yahoo! HotJobs is a destination for career information, articles, tips and advice for both active and passive job seekers. The Career Tools ad unit is a prime spot for advertisers to showcase their company, brand and message to an audience who spends time reading and seeking new information.

Yahoo! delivers on a local level. Yahoo! Local provides accurate, relevant information to engage consumers in their day-to-day activities.
Yahoo! Local features:
This opportunity features ad placement on Yahoo! Local Homepage and Detail Pages (Business Listing Results). Targeting options include: geo-targeting, destination targeting, behavioral and content targeting (e.g. restaurant-specific pages).

Yahoo! Mail is a vital activation platform for any advertiser. As the #1 email service in the U.S., it delivers massive scale and reach with a 100% logged-in audience for full targeting capabilities across all ad placements.
New features in Yahoo! Mail deepen consumer engagement by enabling consumers to do more without ever leaving their email experience. The new features allow consumers to stay connected to the people and information that matter most, anytime, anywhere and bring the best of the web to people’s inboxes to help them get things done faster, easier and in a more organized manner.
Other highlights include: photo attachment capability, 25MB attachment increase, an application box, and social features (such as birthday reminders and an updated “What’s New” page).
Users visit more often, spend more time and view more pages on Yahoo! Mail than any other email service.
This mass-reach media vehicle is perfectly complemented by its engaged user base, with a total of 22.5 billion minutes per month on Yahoo! Mail. That translates to more time on Yahoo! Mail than Hotmail, Gmail and AOL Mail combined.
Mail's Welcome Page is a major Yahoo! starting point, greeting over 33 million daily users with advertising opportunities that feature powerful rich media and targeting capabilities. Rich media roadblocks provide an effective alternative or complement to a high-impact media plan.
This brand-new creative execution allows advertisers a huge creative canvas and provides high impact and high reach. The Welcome Page 300x250 can pre-expand into a teaser panel and then fully expand across the page upon user rollover or click. Fully targetable.
The XXL also provides a very large creative canvas for advertisers. The initial 468x648 expands to 936x648 upon user rollover or click. This unit lives on Yahoo! Mail send/confirm and empty folder pages. Fully targetable.
The 300x250 ad unit on the Mail Welcome Page is one of the most efficient, flexible and scalable front doors into the Yahoo! Network. The Welcome Page is recommended for high impact campaigns such as product launches and other key events. Rich media, including floating, expandable, pre-expanded and video options are available.
This new custom roadblock features a unique synched execution on the Mail Welcome Page that includes the 300x250 and a 728x90 banner at the top of the page that is exclusive to this opportunity. Rich media—including floating, expandable and video options—are available for even greater impact. Full targeting options are available.
With the Synched Inbox Takeover, you can roadblock all of the ads users will see when they sign into their Yahoo! Mail inbox. This includes the 728x90 and 180x150 in Classic Mail and the 160x600 in New Mail.
Strengthen brand affinity and start a viral ad campaign that allows users to adopt advertiser-branded email via Sponsored Stationery.

Yahoo! Maps is a central part of how users leverage local search for leisure purposes and critical buying decisions.
Consumers benefit from local efficiencies that Yahoo! Maps provides, such as:
Target consumers in destination mode via the “billboard” ad of Yahoo! Maps. Targeting options include: geo-targeting (IP, ULM and Destination-Based), demographic targeting and behavioral targeting. Take advantage of the opportunity to target key audiences: Business Travelers, Moms, and Boomers.
Take advantage of visibility to consumers on more than 5 million monthly Yahoo! Maps Print Pages. Destination-based targeting and standard demographic/behavioral targeting available for the beta product.
Create added brand awareness and conversion tools for your regional footprint. This program is CPM-based and ties to Yellow Pages listings database to distribute key business contact information. This sponsorship opportunity gives you the ability to stay “top of mind” with users and is a highly targeted addition to rich media placements.

Yahoo! Messenger is a powerful real-time communications platform that enables advertisers to be a part of their audience’s conversation.
As the #1 Instant Messaging service in the US, Yahoo! Messenger is an established leader. Yahoo! Messenger provides valuable reach across a highly engaged audience with 26.5 million unique users per month, representing a large share of the Instant Messaging category.
The latest Yahoo! Messenger release gives people more ways to instantly communicate with friends, wherever they are, than ever before.
Consumers can stay effortlessly informed about friends and the world using rich new features, including high quality video calls, a new iPhone app, social features (updates tab), a truly global product (language selection tab), and new Yahoo! Insider.
Greeting 8 million logged-in daily users, Yahoo! Messenger is a major entry point where users begin their day. Moreover, Messenger delivers 100% logged-in audience for full targeting capabilities across all ad placements. This provides you with the opportunity to immerse users with your branding and messaging within a social and viral environment.
Yahoo! Messenger roadblocks reach up to 8 million daily users through engaging rich media and precise targeting capabilities.
The highly-clicked Messenger Insider 300x250 ad unit makes a big impact on key launch dates. Expandable, video, and audio are enabled to entertain and engage a targeted audience.
Brand new Insider design and content sponsorship opportunity. Contextually relevant takeover of a major entry point where millions of people begin their day online. Sold as a one day roadblock of the Messenger LREC and Sponsored Content tab.
Be an integral part of each user’s Contact List within the Half Banner 234x60 Expandable! This opportunity is an effective way to reach millions of Yahoo! Messenger users with prominent placement that they see throughout their entire chat experience.
Roadblock the Yahoo! Messenger Insider 300x250 and the half banner 234x60 expandable ad together for a full takeover. Both ads are expandable and play video! Benefits:
IMVironments ("IMVs") are interactive backgrounds that you can add to your IM conversations. Their custom, social and viral nature features several levels of advertising opportunity in Yahoo! Messenger. IMVs include interactive, customized brand experiences, promotions, and the opportunity to engage users with audio, video, quizzes, and games.
This opportunity features a brand new, first-of-its-kind ad that’s seamlessly integrated within an IM Chat Window! Capture engaged consumers in a rich yet non-intrusive format.

Yahoo! Mobile has a unified strategy with a simple vision: to provide the best, most personalized starting point to the internet. Yahoo! Mobile’s rich, dynamic content from the top Yahoo! PC properties combined with instant access to email and messenger makes Yahoo! one of the leading brands with mobile users in the U.S.
Through services like Stay Connected, Yahoo! Mobile provides everything users need to stay in touch with the people they care about.
The Today module serves up the most interesting stories buzzing on the Web right now, selected by Yahoo!’s editorial team. Yahoo! News provides continuous access to the latest articles across popular topics. And My Interests keeps users up-to-date on the info they’re most interested in.
The Mobile Homepage has been redesigned and traffic on the new experience is rapidly growing. With display, text and sponsorship opportunities, any advertiser’s objective can be met.
Mobile Smart Ads are a ground breaking product only available from Yahoo!. Similar to Yahoo!’s PC Smart Ads program, Mobile Smart Ads provide a sophisticated platform that enables advertisers to target Yahoo! Mobile’s audience with highly relevant, dynamically generated creative messages - while on the go.
Fantasy fans who have registered teams via the PC site can keep up to date with all their progress wherever they are via Yahoo! Mobile. We are expecting a record year in 2009 with features including league standings, scoring, player stats along with breaking news, access to real time stats and expert analysis.
Advertisers can run an engaging full screen rich media ad experience designed specifically for the iPhone. The unique ad unit offers the potential to play video, have data capture or simply click to the advertiser’s mobile site.
Mobile roadblocks offer a great way to create immediate awareness and are a perfect compliment to any PC roadblock. Front page roadblock, Mail and full site takeovers are available.
All the same targeting options that are available on the PC are available on Mobile - plus device and carrier targeting.
Targeting specific devices allows advertisers to reach different types of users. Examples include:
Target specific local markets using designated DMA regions with the Y! Mobile Local offering. Perfect for retail, banking and other advertisers looking to localize their ad message and target certain regions.
These packages are thought starters that look at all the available mobile options to reach a particular audience.

Yahoo! Movies is focused on driving the movie-going experience and is committed to offering film content in the best quality video experience possible. Yahoo! Movies streams more than twice the amount of trailers and clips than the competition.
As the first portal to offer HD movie trailers, Yahoo! movies maintains the largest collection of HD trailers on the Internet. All resources are used to ensure that the big, exclusive trailers reach the largest on-line audience possible.
As the leader in online show times and ticketing, consumers are coming to Yahoo! Movies regularly to see trailers.
Click here to read a recent analysis of audience behavior on Yahoo! Movies and how it impacts advertisers.
Advertisers have an opportunity to run a takeover on the front page of the newly redesigned Yahoo! Movies homepage. This opportunity brings the page alive with eye-catching color and brand awareness to help attract viewers.
Reach moviegoers on the highest trafficked section of Yahoo! Movies by taking over the all new Showtimes and Tickets section. This opportunity features buttons to promote ticket purchasing and roll-overs with detailed movie information.
Features include photos with user commenting, high quality video experience, live blogging and more.
Wrap your brand around the most anticipated and hottest movies of the year by sponsoring the Yahoo! Movies Guides. Don’t miss the opportunity to partner your brand with a huge collection of summer blockbusters and holiday must-sees in one spot.
Advertise on Yahoo! Movies with our collection of exclusive HD Trailers. With a special Quick Time player able to view in 480p, 720p and 1080p, users will be able to view the hottest movie trailers in HD. Yahoo! Movies is one of the only sites to give users this special HD theater.
The Red Carpet destination pages feature dazzling photos from all the Red Carpets around the world. Advertising with this photo collection includes the opportunity to feature ads and skins next to galleries of events, premieres, exclusives and more.
A new batch of Yahoo! Movies lists are debuted every month. They consistently feature titles or talents representing topical themes or dates from the respective months in which they debut. This opportunity features ads and wallpapers tied to these movie lists.
The Yahoo! Movies new DVD blog is updated every Monday, featuring a pick of the week, top DVD sellers, trailers, clips and more. This sponsorship features weekly ad ownership on the DVD Main Page.
This opportunity helps advertisers to target men or women receptive to relevant messaging.

Yahoo! Music is the all encompassing music destination and continues to be a leading source of entertainment to millions of users. As a vehicle that delivers your advertising message in a unique and integrated fashion, Yahoo! Music reaches over 16 million highly engaged users on a monthly basis.
Yahoo! Music has the largest on-demand music video network with over 40,000 music videos in its US collection for users. With a vast library of videos available for on-demand consumption, Yahoo! Music’s millions of viewers create inventory for advertisers that our users are watching very intently. With a vast library of videos available for on-demand consumption, Yahoo! Music’s millions of viewers create inventory for advertisers that our users are watching very intently.
Yahoo! Music users have been rating and interacting with their music preferences for years. Now, with the incorporation of Vitality, live social updates across Yahoo!, our users will be able build a community with one another based on a musical profile.
Advertisers have the great opportunity to own the front page of Yahoo! Music. This opportunity helps to bring the page alive with high brand integration to attract and engage users.
Advertisers have the ability to run a custom, dynamic and bold takeover on Yahoo! Music. This takeover disrupts the normal user experience and can’t be missed.
Whether users are looking for the hottest videos, the freshest new songs or most popular albums, it can all be found on the Yahoo! Music Top 100 Charts. The charts also break out the top rankings across a multitude of genres, from Alternative to Pop to R&B. This opportunity offers premium ad placement and skins.
Yahoo! Music blogs offer opinions from music magazines, latest new releases, favorite movie songs information and more. Advertisers have the ability to create blog posts within specific blogs to align with their campaign initiatives.
This spotlight program is designed to highlight the intelligence, strength and creative genius of some of the biggest names in the music industry. This program is an ideal place for advertisers to be associated with the most popular classic artists, videos and music. Advertisers have the potential to focus on artists that align with their campaign initiative.
The New Now is all about the discovery of new music. Each week The New Now will uncover fresh artists and deliver them to music fans with reviews, editorial insight and live performances. Using the expertise of Yahoo! Music editors and critics, we will guide users through the vast sea of new music that is out there.
From the latest buzz in the world of musicians to a deep dive analysis of the current charts, This Week in Music is Yahoo! Entertainment’s new original video program and delivers high quality news in easily digestible bytes. This Week in Music’s segments will be informative, fast, funny, and provide users everything they need to know. Each segment will be hosted and 2-4 minutes in length.

Your Window to the Web Just Got Better
Through our special partnership with AT&T and Verizon, Yahoo! is able to offer advertiser placement on the unique and customizable My Yahoo! homepage.
My Yahoo! is the default homepage for users with either AT&T or Verizon internet service, which gives advertisers access to users from their first web destination each day.
My Yahoo! offers a personalized experience for users by inviting users to add the entertainment, news, sports and finance and Yahoo! destinations that matter to them. This lets the user view all of their destinations, including previews, on one page.
Users can easily move the modules around to prioritize what they want to see. The colors, themes and layouts of the page are completely customizable.
Perfect for Roadblocks and audience buys, the 300x250 on AT&T My Yahoo! is an effective place to target an affluent audience. Recommended for product launches, key promotions and sales events. AT&T My Yahoo! has more daily visitors and monthly page views than iGoogle, My AOL and My MSN combined.
Source: comScore Media Metrix, February 2010Perfect for Roadblocks and audience buys, the 300x250 on Verizon My Yahoo! is an effective place to target an affluent audience. Recommended for product launches, key promotions and sales events.
A distinctive location for your unique offer, the AT&T My Yahoo! Headline Textlink offers straightforward and concise messaging to persuade a call-to-action from the 12.1 million monthly unique users.
Source: comScore Media Metrix, February 2010Advertisers can sponsor the Weather module across My Yahoo!, AT&T My Yahoo! and Verizon My Yahoo!. The My Yahoo! Weather module is one of the most popular modules on My Yahoo!. Users are looking for weather updates for both personal and business use.
Advertisers can sponsor the TV Listings module across My Yahoo!, AT&T My Yahoo! and Verizon My Yahoo!. The My Yahoo! TV Listings module is one of the most popular modules on My Yahoo!. Reach an estimated 6.2 million monthly unique users in a contextual environment who are viewing TV Listings for up-to-date showtime information. This sponsorship works as a great complement to a Yahoo! TV buy.
Source: comScore Media Metrix, February 2010

Yahoo! News is the #1 news site, reaching nearly one out of every four online adults. The audience is also a loyal one, averaging 5.7 visits per unique visitor per month.
Yahoo! News is a great place to target high income audiences. Over 39% of all online news consumers have household incomes greater than $75,000. Yahoo! News reaches more unique users with household incomes of $100,000 than any other news site!
Yahoo! News attracts more than 50% of audiences coming from other new sites who come to Yahoo! for breaking news and original content. Fewer Yahoo! News users leave to visit other news sites. This makes Yahoo! News the most efficient site to reach the news audience.
Click here to read a recent analysis of audience behavior on Yahoo! News and how it impacts advertisers.
Advertisers have the opportunity to “own every click” from the Yahoo! Home Page to a specific Yahoo! News Story Page. 75% of the Yahoo! News daily audience visit by clicking on Story Pages from Yahoo! Home Page, making the “one click” a great alternative to a Yahoo! Home Page buy for smaller budgets.
Stand out on the #1 news site with a takeover that now includes an ad unit above the fold.
New! OPA pushdowns are now available on the homepage of Yahoo! News. Size does matter! Deliver your message across a massive ad canvas with our new, high impact tandem ad creative combo.
Yahoo! News groups news content into different categories. This provides advertisers with a great opportunity to reach a more targeted audience on contextually relevant areas of Yahoo! News. Categories include:
Experience one of the largest reach opportunities on Yahoo! with a Total Yahoo! News Takeover, owning every Story Page, Home Page, Section Front, and Photo Page for a single day.
Sponsoring events on the Y! News Editorial Calendar allows advertisers to capitalize on predicted traffic increases around events that occur every year. Meet users as they engage in content about:
Yahoo! offers custom programs and ad opportunities. Please contact Sales to learn more!

omg! is the #1 entertainment news destination on the web. With a fun and friendly editorial tone, omg! attempts to tap into the “inner-fan” in everyone. omg! provides up to the minute news, features, videos and photos for its audience.
omg! features the latest celebrity gossip, fashion styles, photos & videos, and Celebrity and Hot Topic pages. omg! maintains key partnerships with Access Hollywood and X17.
As photos are part of celebrity culture, omg! strives to bring users one of the best viewing experiences on the web. omg! photos are extra large and high quality. User comments are another key feature for photos on omg! Every photo can be commented on, shared and indexed.
Click here to read a recent analysis of audience behavior on omg! and how it impacts advertisers.
Photo galleries are the most highly trafficked feature on omg!. Custom photo galleries are developed around advertiser campaign initiatives and brand themes. Advertisers have the ability to own 100% SOV of media placements on the page as well as include a wallpaper and interstitial unit within the photogallery experience. Ads are intended to feel like content and provide integration beyond the banner.
Advertisers have the opportunity to own the front page of omg! through multiple placements. High brand and ad integration are used in the attempt to attract and engage users.
Advertisers have the opportunity to own the front page through omg!’s premier custom and exclusive “Mosaic” execution. Own omg!’s front page via a rich media unit that utilizes the sleek and photo-centric omg! front page to captivate users and increase user engagement.
Each week, omg! recaps the biggest photos and stories from the week in celebrity news. Advertisers have the opportunity to include ads in these weekly franchise photo galleries. The galleries have the potential to receive weekly promotion on the front page of Yahoo! and deliver strong traffic week after week.
Reach highly engaged women on omg!’s Mom Blog (aka GODDESS) as users read about the latest trends, style and news around celebrity moms and their lives. Possible sponsorship opportunities here include sponsor skins, ownership of ad placements on page, text and logos. omg! promotes the celebrity Mom Blog multiple times per week on the omg! front page and the blog is also featured on the “Blogs” tab of the omg! navigation bar.
The omg! Teen Blog (aka CRUSH) features the latest news, photos and styles on today’s teen celebrities. Possible sponsorship opportunities here include sponsor skins, ownership of ad placements on page, text and logos. omg! promotes the celebrity Teen Blog multiple times per week on the omg! front page and the blog is also featured on the “Blogs” tab of the omg! navigation bar.
The 411! is a fun and addictive weekly video series that features our celebrity experts discussing the hottest stories, including Celebrity Headlines, “Did you know” Celeb Facts, Breakups & Makeups, Rising & Upcoming Stars and On-the-street segments in both LA and NYC. Advertisers have the opportunity to brand themselves around this rich content as well as integrate brand themes into the video content.

As a leading trusted site for online dating in the U.S., Yahoo! Personals audience consists of singles looking for a safe, friendly way to meet their match.
Advertising in this quality environment gives advertisers the opportunity to reach men and women searching for just the right fit.
Sponsor the Yahoo! Personals Monthly Newsletter. Connect with millions of eager singles seeking advice to improve their dating experience. This sponsorship connects your brand with serious singles looking to improve their lives.
Connect with active members of the community as they first enter the Yahoo! Personals. Promote products and services that will improve their dating experience. Rich media ads are accepted.
Reach singles as they browse through our Search Results pages, highlighting profiles that could be a possible match. They’re in a positive frame of mind, hoping to find Mr. or Mrs. Right and receptive to products and services that may help them in their quest. Rich media ads are accepted.
They’ve found a match! Place your ads where singles on the site first connect – though the safe Personals Mail system. Consider the audience and their mindset (hopeful, expectant) and offer interesting, useful things to enrich their experience. Rich media ads are accepted.
Who doesn’t occasionally need some relationship advice? Yahoo! Personals offers a wide variety of high-quality articles, how-tos, success stories and dating tips from both professional experts and the community. Sponsor this section to engage with an audience open for suggestions. Articles are featured in the Personals Newsletter as well as the Yahoo! Front Page.

Advertising on Yahoo! Real Estate offers you the best of both worlds – high reach, high traffic sponsorship opportunities for national campaigns and brand awareness and highly localized opportunities that build off of the habits of home buyers and the fragmented real estate market.
Yahoo! Real Estate connects consumers to their new home. Finding a home is time consuming. Consumers view the process as “a part time job.” We provide users with one of the most comprehensive sets of listings in all markets, across the US. Our simple, easy-to-use search experience provides access to almost four million listings, including resale homes, new homes, foreclosures, and rentals.
Buying a home is also complex. The home buying process requires extensive research. We showcase expert guides and advice, neighborhood, and school information. Financial calculators, home value estimates, comparables and other tools help meet users’ financial needs.
Click here to visit Yahoo! Real Estate
Loans and Calculator Pages, Loan Educational Centers, Rate Search and Calculator Output Pages
Guides and Advice Center, Foreclosure Center, Find a Realtor Center
Schools Search, Neighborhood Search, Home Values Search

Shine aims to be the online destination for women ages 25-54 to help them manage their time-constrained lives. Shine features:
Shine speaks to its audience as a friend, sharing secrets and tips to simplify life through an easy-to-navigate blog format.
Click here to read a recent analysis of audience behavior on Shine and how it impacts advertisers.
The goal of Shine’s social architecture is to energize women and give them an environment to develop engaging conversations, learn from one another and have fun.
Lifestyles publishing veteran Brandon Holley serves as Shine’s editor-in-chief, overseeing a team of seasoned editors who each bring a unique point-of-view to their topic.
Shine features seven channels with an editor assigned to each:
The editors of Shine come from many leading print and online lifestyles outlets, including Lucky magazine, The Wall Street Journal’s Career Journal, and BluePrint magazine.
Click here to visit Yahoo! Shine
Shine works to create editorial events around the major seasonal and special events in a woman’s life. The Shine editors also work with advertisers to develop events aligned with advertiser themes. Events on Shine consist of posts, galleries and polls featuring content from our editors, our content partners and users. Advertisers can integrate editorial features to align with campaign initiatives, have ownership of content within the event, and own ads and backgrounds.
Advertisers have the opportunity to own the front page of Shine. Through brand integration, ads in the editorial content and more, Shine helps advertisers attract and engage women in their target audience.
Building off the social architecture and Shine’s highly engaged community, Shine allows advertising partners to blog on Shine and integrate content to engage with users directly. An advertiser can post content, invite the community to discuss relevant content topics, and answer any comments/questions on their products or services.

Yahoo! Shopping enables shoppers to discover, research and find the right product at the best price. Yahoo! Shopping offers compelling tools to help users:
Advertising on Yahoo! Shopping provides the ability to engage millions of highly active consumers engaged in shopping behavior.
This sponsorship helps advertisers stay top of mind with in-market consumers by integrating advertiser brand messaging within engaging informational content.
Engage with a user as they are researching potential purchases with the user-oriented Buying Guide that are developed in partnership with the advertiser. This sponsorship features exclusive ownership of the specific guide with brand integration, a video player option, and an interactive Flash experience. Promotion of the Buying Guide in Y! Shopping is included.
This Holiday sponsorship allows advertisers to leverage Yahoo! Shopping’s most trafficked season and our flagship Gift Guide. Traffic is driven to the Gift Guide using Yahoo! Front Page Editorial Promotion, Email Newsletters, Yahoo! Shopping integration and more.
Through content sponsorship, this sponsorship helps advertisers reach shoppers as they research different items prior to making a purchase decision.
Own the journey within a targeted section of Shopping while hitting the shopper at every phase from pre-shopping to near purchase with roadblocks and supporting media in your category of choice. Categories include The Main Page, Electronics, Apparel, Computers, Home & Garden, Toys & Baby, Beauty & Fragrances, and more.

Yahoo! is an online hub for Small Business subscribers who use web hosting, advertising, e-commerce solutions, business email and web domains for their business objectives.
Yahoo! is partnered with leading industry experts such as Business Week and Entrepreneur.com for meaningful small business content. It also supports 45,000+ independent Yahoo! Stores with economic impacts in the billions.
Advertisers can own placements that target key sections of Yahoo! Small Business where small business owners are looking for meaningful messaging to help them manage their business. This is a high share-of-voice media opportunity with integration into multiple touch points. The Partner Program includes placement in heavily trafficked areas of YSB like the Homepage, the Business Control Panel, and the News & Resources content section.
Engage with new small business owners as they make critical business decisions. Be there as a business owner builds his/her business via integrated media and touch points throughout Yahoo! Small Business. This opportunity features roadblock media opportunities in the “Getting Started” section, cross-promotion between partner sites and more.

Yahoo! Sports aims to be the premier online destination for sports fans by offering the most compelling fantasy games, editorial coverage, video, data and social media environments across all sports and levels (from professional to high school).
The goal of Yahoo! Sports is to provide advertisers with an opportunity to reach a passionate and engaged male with purchasing power - making them a highly desirable audience. Yahoo! Sports and Rivals’ audience is composed of avid sports followers and dedicated fantasy users, plus the most passionate college and high school fans on the web.
Yahoo! Fantasy Sports provides growing access to the engaged young male. Yahoo! Fantasy Sports surpasses ESPN.com, FoxSports.com and CBSSports.com in unique users, page views and total minutes spent per user on our site.
Yahoo! Sports was the number 1 online destination in the US for Olympics coverage, beating out NBC and ESPN as the destination people turn to for the most relevant, timely, and comprehensive information about major sporting events. Yahoo! Sports received more than 40 million total unique visitors during the Winter Olympics, breaking the monthly record in the online sports category and exceeding its closest competitor by more than 19 million unique visitors.
Click here to read a recent analysis of audience behavior on Yahoo! Sports and how it impacts advertisers.
Yahoo! Sports has opportunities available for the upcoming big events:
Contact Sales for more information about the following new opportunities:
Yahoo! Sports has Unique Partnerships with Advertising Extensions available for:
A variety of ad unit sizes, placements, and optional wallpapers are available for the Yahoo! Sports home page, individual sports channels, Rivals home page and the network of team sites.
Yahoo! Sports offers fantasy game sponsorships for multiple games within the sports season. These sponsorships feature integration into game ad units, headers, emails, opt-ins and more. Custom integration and off-network extensions are available for advertisers.
Exclusive sponsorship opportunities are available for every sport and include pre/post-roll, A/V bumpers and on-set product/brand integration. These opportunities feature known sports personalities and are enhanced with league highlights. Yahoo! Sports’ unique partnership with GrindTV provides custom original video concepts designed to bring action sports to the mainstream sports fan. All original video includes the opportunity to seamlessly tailor each program to integrate brand messaging while keeping the editorial integrity of the video intact.
Yahoo! Sports offers editorial placements in blogs which are available for each sport, including fantasy sports, World Cup and the Olympics. Opportunities also exist in Yahoo! Sports Scoreboards, Countdown Clocks, Athlete Badges and Team Pages.

Yahoo! Travel is the #3 owned and operated travel information destination on the Web! Advertisers can reach and engage a vast number of travelers who are proactively progressing through the travel planning cycle.
Users come to Yahoo! Travel with a purpose. Advertisers can leverage this purpose to provide them with targeted guidance and offers.
Yahoo! Travel aims to provide opinions that matter to users from people they trust to plan an ideal trip. This engagement ensures strong loyalty among the Yahoo! Travel audience.
Key features and possibilities also drive the loyalty of Yahoo! Travel’s users. The Destination Guides on Yahoo! Travel are a one-stop-shop for comparison travel shopping. Our partnership with Travelocity brings a world class booking product to our users ready to purchase a flight, hotel or car rental. Yahoo! Travel also gathers, synthesizes and leverages the information from across the Yahoo! network to build personalized travel recommendations.
Show Yahoo! Travel’s users messaging relevant to their travel interests by taking advantage of advanced targeting capabilities, including:
The visitors to the Yahoo! Travel home page have a purpose in mind. Give them the guidance they are looking for by driving their planning with this prominent placement at the gateway to their Yahoo! Travel research. This opportunity is rich-media enabled and features demographic, geographic and behavior targeting.
The destinations guides are a jam-packed resource that combines the best the Web has to offer including travel tips and community feedback. Reach users who know where they want to go and want details, or users who are still open to being convinced. These guides allow advertisers contextual relevancy and high visibility with a targeted audience.
Travelers visit Yahoo! Travel for research and planning and the Yahoo! Travel Booking Engine powered by Travelocity is a primary tool in the travel planning process. Advertisers can make sure users know that there are options they should still consider and can present last offers to users in booking mode.
For travelers looking for rest, relaxation and the effortlessness of an all-inclusive experience, this is the place for advertisers to entice them with special offers. Target users low in the funnel, make your brand offerings stand out against the rest and advertise in a space with high contextual relevancy.
Influence travelers who are looking for simple answers to their travel dreams. They know where they want to go but they want to know the best way to get there and to get around. Provide them with the solutions on Yahoo! Travel.
Users come to Yahoo! Travel seeking inspiration, adventure or just a little respite. Present them with compelling getaway ideas in this custom, exclusive branding environment. This opportunity features prominent, integrated placement on the Yahoo! Travel homepage, four (4) distinct logo/branding opportunities dispersed throughout the advertorial, and the incorporation of rich editorial content with user-generated Flickr photos and Trip Planner itineraries.
Roadblock the Yahoo! Travel Editorial Series on the Yahoo! Front Page and reach users arriving at Yahoo!’s front door every day ready to interact with engaging content and offers. The Editorial Series is promoted twice weekly in Y! Front Page Today module. Articles are provided by select content partners, including Forbes Traveler and Sherman’s Travel.

Yahoo! TV is the #1 online TV site on the web. By helping you decide what to watch and when, Yahoo! TV also keeps you up to date and in the know on all the latest TV events.
Yahoo! TV features something for every TV fan, including:
Click here to read a recent analysis of audience behavior on Yahoo! TV and how it impacts advertisers.
Advertisers will have the great opportunity to reach loyal tv fans by running a takeover on the front page of Yahoo! TV. By bringing the page alive with in-your-face visuals that provide significant brand awareness, advertisers have the opportunity to attract and engage the Yahoo! audience.
Users visit the Yahoo! TV Listings regularly to decide which programs to watch. This opportunity provides a variety of ad sizes and placements on the Yahoo! TV Listings page including the Yahoo! TV front page mini-grid placement.
Users visit the Yahoo! TV blog every month to read and comment on the latest TV news and gossip. Advertisers have the opportunity to be surrounded by up-to-the-minute TV content to reach the most active Yahoo! TV users.
Blog section is a highly trafficked section on Y! TV and advertisers have the opportunity to create a custom blog around brand themes to reach avid blog readers while building awareness and meeting marketing needs.
Reach TV enthusiasts across multiple show pages in the same genre as they are engaged with the most popular TV Show pages across Yahoo! TV. Genres include Comedy, Drama, Reality, Teen, Animation/Cartoon & Talk shows.
Yahoo! TV Collections are themed groupings of shows that provide programming recommendations to users. Advertisers have a great opportunity to target specific demographics, shows and themes. Yahoo! TV also has the ability to create a special themed collection to meet marketing needs.
“Primetime in No Time” is an original video series that covers the water-cooler moments in primetime television from the night before. The show taps into what’s hot right now and of interest with users and does so in a fun, irreverent and comedic way that engages a massive audience. Advertisers have the opportunity to sponsor this section as well as integrate their brand themes into the actual video coverage. Available on a monthly, quarterly & annual basis.
Buzz Sessions are an original Yahoo! TV video production that stream weekly, live within Yahoo! TV and target the Yahoo! audience interested in the hottest reality shows. Yahoo! TV Buzz Sessions provide in depth analysis on who performed the best, who should be voted off and why the show and its contestants are buzzing. Advertisers have the ability to integrate product and branding into the Buzz Session video production and run their video ads against the Buzz Session shows.
The sponsorship for 2010 Yahoo! TV Emmys will offer:
Yahoo! TV will cover all the pre, during and post-Emmys events and gossip. Emmy Award Show photo galleries consistently deliver high engagement and click through.

Yahoo! streams billions of videos each year, ranging from professionally-produced TV programs to original Web-exclusive content to user-created and user-submitted clips. Yahoo! is at the forefront of the video experience, building video destinations and programs for users who want to discover and share the latest and greatest videos. At the same time, we are also creating a place for advertisers to reach their target audiences.
Yahoo! also has a reputation for being the trusted location for news about events and happenings around the world – and this attention extends to video. From world elections to pop culture to sporting news, Yahoo! is a traffic leader on the internet for the most important moments in history.
Sponsorships are a combination of traditional online elements--which may include placing your advertisement within a selected area of the site and a featured video component that is associated with the sponsored content. These can all be targeted.
This sponsorship allows advertisers to work with a Yahoo! property to ensure success by integrating into navigation, committing to editorial promotion, providing dedicated content, and more. Advertisers are able to utilize rich media ad units to deliver video content to users wherever they are.
Advertisers will have the great opportunity to run a takeover on the front page of Yahoo! sites. Bringing the page alive with in-your-face visuals that provides significant brand awareness to attract and engage the Yahoo! audience. The takeover includes an ad and a banner to help advertisers reach a large audience of video enthusiasts.
Search on Yahoo! has evolved and can now include video assets within search results. Advertisers can bring rich media assets into Search via images or video, creating an ideal marriage of brand and direct response advertising. Customizable links allows the user to discover relevant pages that can drive conversions.