News

Property Overview

Yahoo! News is the #1 news site, reaching nearly one out of every four online adults. The audience is also a loyal one, averaging 5.7 visits per unique visitor per month.

Yahoo! News is a great place to target high income audiences. Over 39% of all online news consumers have household incomes greater than $75,000. Yahoo! News reaches more unique users with household incomes of $100,000 than any other news site!

Yahoo! News attracts more than 50% of audiences coming from other new sites who come to Yahoo! for breaking news and original content. Fewer Yahoo! News users leave to visit other news sites. This makes Yahoo! News the most efficient site to reach the news audience.

Click here to read a recent analysis of audience behavior on Yahoo! News and how it impacts advertisers.

Click here to visit Yahoo! News

Source: comScore Media Metrix, February 2010; Internal Yahoo! Data, December 2008 (last data available)

Advertising and Sponsorship Opportunities

Own The Front Door of Yahoo! News

Advertisers have the opportunity to “own every click” from the Yahoo! Home Page to a specific Yahoo! News Story Page. 75% of the Yahoo! News daily audience visit by clicking on Story Pages from Yahoo! Home Page, making the “one click” a great alternative to a Yahoo! Home Page buy for smaller budgets.

Take Over the #1 News Site on the Internet

Stand out on the #1 news site with a takeover that now includes an ad unit above the fold.

Make a Massive Creative Impact with the New OPA Pushdown

New! OPA pushdowns are now available on the homepage of Yahoo! News. Size does matter! Deliver your message across a massive ad canvas with our new, high impact tandem ad creative combo.

Take Over an Entire Yahoo! News Section

Yahoo! News groups news content into different categories. This provides advertisers with a great opportunity to reach a more targeted audience on contextually relevant areas of Yahoo! News. Categories include:

  • Business
  • Technology
  • Entertainment
  • US News
  • World
  • Sports
  • Politics
  • Health
  • Travel
  • Science

Own Every Page on Yahoo! News

Experience one of the largest reach opportunities on Yahoo! with a Total Yahoo! News Takeover, owning every Story Page, Home Page, Section Front, and Photo Page for a single day.

Take Advantage of Expected Traffic Spikes for Yahoo! News Events

Sponsoring events on the Y! News Editorial Calendar allows advertisers to capitalize on predicted traffic increases around events that occur every year. Meet users as they engage in content about:

  • Entertainment Award Shows
  • Fashion Shows
  • Major Sporting Events
  • Softer News Events (i.e. Dog Shows)
  • Seasonal Events (i.e. Earth Day)
  • Holidays

Yahoo! offers custom programs and ad opportunities. Please contact Sales to learn more!

  • Property Highlights

    • #1 News Site - greatest online news traffic per month
    • 43+ million unique users
    • Users spend 13.8 minutes/month on this site
    Source: comScore Media Metrix, February 2010
  • Advertising Overview

    • Variety of ad sizes available
    • Rich-media enabled (no expandables)
    • Custom ad executions available
    • Click here to view the Yahoo! News ad specs
  • Audience Overview

    • Male 52% / Female 48%
    • Adults 25-54 years: 66%
    • Household Income: 39.5% over $75,000
    Source: comScore Media Metrix, February 2010